Attio vs folk
Attio and folk are both CRM tools. Attio is aimed at small businesses and developers, while folk is aimed at freelancers and small businesses. folk costs less, from $30/mo versus $44/mo for Attio. Only Attio has a free plan.
| Pricing | Freemium · $44 | Paid · $30 |
| Starting price | $44/mo | $30/mo |
| Free plan | Yes | No |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Developers | Freelancers, Small businesses, Agencies |
| Platforms | web, ios | web |
| Country | GB · 2019 | FR · 2020 |
| Rating | — | — |
Choose Attio if
Startups and tech companies with technical GTM teams who want a customizable, data-model-first CRM.
- Most flexible data model among modern CRMs
- Self-populating from email and calendar; little manual entry
- Fast, well-designed UI; strong API
Look elsewhere if: Teams that need built-in marketing automation, ticketing or a large marketplace of ready integrations today.
Choose folk if
Small relationship-driven teams.
- Simple and fast
- Great LinkedIn import
- Affordable
Look elsewhere if: Large sales orgs.
Attio vs folk pricing
Attio
- Free$0Up to 3 seats, 50,000 records, 3 objects
- Plus$44/seat/mo$35 billed annually; up to 10 seats, 250,000 records
- Pro$99/seat/mo$79 billed annually; unlimited seats, 1M records
- EnterpriseCustomBilled annually; unlimited objects and teams
folk
- Standard$30/user/mo$24/mo billed annually; 500 email finds, 2,000 AI fields/mo
- Premium$60/user/mo$48/mo billed annually; sequences, custom objects, API
- Enterprisefrom $100/user/mofrom $80/mo billed annually; custom limits, priority support
Attio · Key features
- Custom objects and attributes with relationships between records
- Automatic enrichment from Gmail, Google Calendar and Outlook
- Lists with views, filters and formulas, like a spreadsheet over your CRM
- Workflows with triggers, branches and AI steps
- Email sequences and call recording with AI summaries (Pro)
- Developer-grade REST API and webhooks
Cons
- Marketing and support tooling is minimal
- Fewer native integrations than HubSpot or Salesforce
- Per-seat price climbs quickly at Pro and Enterprise
folk · Key features
- Chrome extension import
- Enrichment
- Mail merge and sequences
- Pipelines
- AI assistant
- Groups and views
Cons
- Less powerful than HubSpot
- Reporting basic
- Fewer integrations
Attio vs folk: FAQ
Which is cheaper, Attio or folk?
folk starts at $30/mo and Attio at $44/mo. Both prices are checked on the vendors' own pricing pages.
Do Attio and folk have a free plan?
Attio has a free plan. folk has no free plan, a 14-day free trial.