Attio vs Microsoft Dynamics 365
Attio and Microsoft Dynamics 365 are both CRM tools. Attio is aimed at small businesses and developers, while Microsoft Dynamics 365 is aimed at enterprise and small businesses. Attio costs less, from $44/mo versus $65/mo for Microsoft Dynamics 365. Only Attio has a free plan.
Flexible, data-model-driven CRM
Microsoft's CRM and ERP suite with Copilot for mid-size and enterprise
| Pricing | Freemium · $44 | Paid · $65 |
| Starting price | $44/mo | $65/mo |
| Free plan | Yes | No |
| Free trial | 14 days | 30 days |
| Built for | Small businesses, Developers | Enterprise, Small businesses |
| Platforms | web, ios | web, ios, android |
| Country | GB · 2019 | US · 2016 |
| Rating | — | — |
Choose Attio if
Startups and tech companies with technical GTM teams who want a customizable, data-model-first CRM.
- Most flexible data model among modern CRMs
- Self-populating from email and calendar; little manual entry
- Fast, well-designed UI; strong API
Look elsewhere if: Teams that need built-in marketing automation, ticketing or a large marketplace of ready integrations today.
Choose Microsoft Dynamics 365 if
Mid-size and enterprise companies on Microsoft 365 that want CRM, service and ERP on one platform.
- Tight fit with Outlook, Teams, Excel and SharePoint
- CRM and ERP on one data platform from one vendor
- Power Platform makes deep customization possible without full code
Look elsewhere if: Small teams wanting a quick, simple CRM or companies on Google Workspace (HubSpot, Pipedrive, Zoho CRM).
Attio vs Microsoft Dynamics 365 pricing
Attio
- Free$0Up to 3 seats, 50,000 records, 3 objects
- Plus$44/seat/mo$35 billed annually; up to 10 seats, 250,000 records
- Pro$99/seat/mo$79 billed annually; unlimited seats, 1M records
- EnterpriseCustomBilled annually; unlimited objects and teams
Microsoft Dynamics 365
- Sales Professional$65/user/moBilled annually; core sales automation and dashboards
- Sales Enterprise$105/user/moBilled annually; Copilot, prebuilt agents, customization
- Sales Premium$150/user/moBilled annually; Sales Insights, 1,000 Copilot Credits
- Relationship SalesCustomSales Enterprise plus LinkedIn Sales Navigator; 10-seat min
Attio · Key features
- Custom objects and attributes with relationships between records
- Automatic enrichment from Gmail, Google Calendar and Outlook
- Lists with views, filters and formulas, like a spreadsheet over your CRM
- Workflows with triggers, branches and AI steps
- Email sequences and call recording with AI summaries (Pro)
- Developer-grade REST API and webhooks
Cons
- Marketing and support tooling is minimal
- Fewer native integrations than HubSpot or Salesforce
- Per-seat price climbs quickly at Pro and Enterprise
Microsoft Dynamics 365 · Key features
- Lead, account, opportunity and forecast management in Dynamics 365 Sales
- Copilot opportunity summaries, email drafting and meeting preparation
- Prebuilt agents such as Sales Close Agent on Enterprise and above
- Native Outlook and Teams integration with shared records
- Built on Dataverse and extendable with Power Apps and Power Automate
- Embedded Power BI dashboards and sales analytics
Cons
- Complex licensing across apps, tiers and Copilot Credits
- Usually needs a certified partner to implement well
- Heavier and slower to adopt than HubSpot or Pipedrive
Attio vs Microsoft Dynamics 365: FAQ
Which is cheaper, Attio or Microsoft Dynamics 365?
Attio starts at $44/mo and Microsoft Dynamics 365 at $65/mo. Both prices are checked on the vendors' own pricing pages.
Do Attio and Microsoft Dynamics 365 have a free plan?
Attio has a free plan. Microsoft Dynamics 365 has no free plan, a 30-day free trial.