Asana is a project management tool for Small businesses and Enterprise, offered as freemium ($13/mo). Founded in United States in 2008. Popular alternatives include ClickUp, Basecamp, monday.com.
About Asana
Asana is a work management platform founded in 2008 by Facebook co-founder Dustin Moskovitz and Justin Rosenstein, headquartered in San Francisco and listed on the New York Stock Exchange since 2020. It helps organizations coordinate projects and programs across departments, connecting day-to-day tasks with company goals.
Work lives in projects that can be viewed as a list, board, timeline, Gantt chart or calendar, with custom fields, dependencies, milestones and forms for intake. Portfolios roll up the status of many projects for leadership, Goals link work to company objectives, Workload shows team capacity, and approvals handle sign-off. Rules and the workflow builder automate assignments, handoffs and status updates, while integrations with Slack, Microsoft Teams, Google Workspace and many other tools keep work connected. Asana AI summarizes projects, drafts updates and, through AI Studio, lets teams add AI steps to workflows. The free Personal plan covers one or two people; Starter adds timeline and the workflow builder, Advanced adds portfolios, goals and workload, and Enterprise tiers add security and admin controls.
Asana is strongest for marketing, operations, product and cross-functional programs where clarity of ownership matters more than heavy customization. Costs rise noticeably at Advanced, where the planning features live. monday.com is more visual and flexible for building custom boards, ClickUp packs more features per dollar but requires more setup, and engineering teams usually prefer Jira or Linear for software delivery.
Key features of Asana
- Projects with list, board, timeline, Gantt, calendar views
- Portfolios and goals connecting work to company objectives
- Workflow builder, forms and rules for intake and automation
- Workload view and approvals for resource planning
- Asana AI for summaries, smart fields and status updates
- Proofing on images and 200+ integrations
Pros and cons
Pros
- Polished, approachable UI for non-technical teams
- Portfolios and goals give leadership visibility
- Strong automation and templates
- Free Personal plan for up to 2 users
Cons
- Advanced tier is required for key planning features
- One assignee per task; dependency handling is basic
- Not suited for engineering issue tracking
- Notification volume can overwhelm
Asana pricing
Asana uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Personal | $0 | Up to 2 users, unlimited tasks and projects |
| Starter | $13.49 / user/mo | $10.99/user/mo billed annually; timeline, Gantt |
| Advanced | $30.49 / user/mo | $24.99/user/mo billed annually; portfolios, goals |
| Enterprise | Custom | Security and admin controls |
| Enterprise+ | Custom | SIEM, data residency, audit logs |
Source: asana.com · checked on Oct 20, 2026
How Asana compares in Project management
- Rank by votes
- #3 / 18
- Starting price
- $13
- Free alternatives
- 3
0 votes from members
35% above the category median ($10/mo)
Free or open-source tools in Project management
Asana ranks #3 of 18 project management tools by community votes and is priced above most tools in the category.
Common use cases
- 1Marketing campaign planning across design, content and paid teams
- 2Operations and HR process tracking with intake forms
- 3Agency client project delivery with timelines
- 4Company OKRs connected to projects via Goals
Best for
Cross-functional business teams and agencies from 10 to thousands of people.
Not ideal for
Software teams (Linear, Jira) or solo users who want something lighter (Todoist, Trello).
Integrations
- Slack
- Google Workspace
- Microsoft Teams
- Zoom
- Salesforce
- Jira
- Figma
- Zapier
- Adobe Creative Cloud
Our take
Asana is the most mature choice for non-engineering work management, especially when leadership wants portfolio-level views. Budget for Advanced if you need goals and workload; Starter alone is close to Trello with better views.
FAQ
- What is Asana?
- Asana is a Project management tool: Work management for cross-functional teams.
- How much does Asana cost?
- Asana uses a Freemium model; paid plans start at $13 per month.
- What are the best alternatives to Asana?
- Community-listed alternatives to Asana include ClickUp, Basecamp, monday.com, Wrike.
- What does Asana integrate with?
- Asana integrates with Slack, Google Workspace, Microsoft Teams, Zoom, Salesforce, Jira and more.
- Which platforms does Asana support?
- Asana is available on web, ios, android, macos, windows.
- Who is Asana for?
- Cross-functional business teams and agencies from 10 to thousands of people.
Alternatives to Asana
See all 6Wrike
▲ 0Configurable work management for enterprise, agency and PMO teams
Freemium · $10EnterpriseAgenciesLow-cost project management with Gantt, timesheets and blueprints
Freemium · $5Small businessesEnterpriseTeamwork.com
▲ 0Project management for agencies with time tracking and billing
Freemium · $10AgenciesSmall businesses
More Project management tools
Otobüs şu an nerede? Canlı harita üzerinden anlık konumu görün, güncel otobüs sa
FreeFreelancersSmall businesses
Reviews
No reviews yet. Be the first to share real experience.
Sign in to write a review.