Klaviyo vs Segmentify
Klaviyo and Segmentify are both email marketing tools. Klaviyo is aimed at E-commerce and small businesses, while Segmentify is aimed at E-commerce and enterprise. Only Klaviyo has a free plan.
Email, SMS and customer data platform built for ecommerce brands
E-commerce personalization and product recommendations
| Pricing | Freemium · $20 | Paid |
| Starting price | $20/mo | Not published |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | E-commerce, Small businesses, Agencies, Enterprise | E-commerce, Enterprise |
| Platforms | web, ios, android | web |
| Country | US · 2012 | TR |
| Rating | — | — |
Choose Klaviyo if
Ecommerce brands, especially on Shopify, that want data-driven email and SMS automation with clear revenue attribution.
- Best-in-class ecommerce data integration, especially with Shopify
- Powerful segmentation and automation templates out of the box
- Clear revenue attribution makes ROI easy to prove
Look elsewhere if: Bloggers, B2B companies or very price-sensitive senders with large lists (Mailchimp, Brevo, Customer.io).
Choose Segmentify if
Mid-market and enterprise online retailers.
- E-commerce specific
- Fast impact on conversion
- Works with major platforms
Look elsewhere if: Very small stores.
Klaviyo vs Segmentify pricing
Klaviyo
- Free$0250 active profiles, 500 sends/mo, $5 mobile messages, $5 Composer
- Email$20/moFrom 500 active profiles; price scales with profile count
- Email + SMS$35/moFrom 500 profiles; includes monthly SMS/MMS credits
- Composer$20/moAI marketing agent add-on; $10 top-ups for extra usage
Segmentify
- Growth SolutionCustom
- Search & DiscoveryCustom
- Cross-Channel MarketingCustom
Klaviyo · Key features
- Real-time sync of orders, browsing and catalog data from Shopify and others
- Prebuilt flows for abandoned cart, browse abandonment and win-back
- Email, SMS, MMS, WhatsApp and mobile push in one platform
- Predictive analytics for customer lifetime value and churn risk
- Signup forms and pop-ups with A/B testing
- Composer AI agent that builds campaigns and flows from prompts
Cons
- Gets expensive as active profile counts grow
- SMS is limited to supported countries and priced per credit
- Learning curve for advanced segmentation and analytics
Segmentify · Key features
- AI product recommendations
- Personalized site search
- Triggered and personalized emails
- Web push notifications
- On-site campaigns and pop-ups
- Segmentation and analytics
Cons
- Quote-based pricing
- Narrower than full CDPs
- Requires traffic to show results
Klaviyo vs Segmentify: FAQ
Do Klaviyo and Segmentify have a free plan?
Klaviyo has a free plan. Segmentify has no free plan, a 14-day free trial.
Which is better for small businesses, Klaviyo or Segmentify?
Klaviyo lists small businesses as a core audience, while Segmentify is aimed more at E-commerce and enterprise.