Brevo vs Klaviyo
Brevo and Klaviyo are both email marketing tools. Brevo is aimed at small businesses, while Klaviyo is aimed at E-commerce and small businesses. Brevo costs less, from $9/mo versus $20/mo for Klaviyo. Both have a free plan.
Email, SMS and CRM priced by emails sent
Email, SMS and customer data platform built for ecommerce brands
| Pricing | Freemium · $9 | Freemium · $20 |
| Starting price | $9/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses | E-commerce, Small businesses, Agencies, Enterprise |
| Platforms | web, ios, android | web, ios, android |
| Country | FR · 2012 | US · 2012 |
| Rating | — | — |
Choose Brevo if
SMBs and e-commerce stores with large lists who send a few campaigns a month and need transactional email too.
- Volume-based pricing, unlimited contacts
- Transactional and marketing email in one account
- GDPR-friendly, EU-based
Look elsewhere if: Creators (Kit, beehiiv) or advanced e-commerce segmentation (Klaviyo).
Choose Klaviyo if
Ecommerce brands, especially on Shopify, that want data-driven email and SMS automation with clear revenue attribution.
- Best-in-class ecommerce data integration, especially with Shopify
- Powerful segmentation and automation templates out of the box
- Clear revenue attribution makes ROI easy to prove
Look elsewhere if: Bloggers, B2B companies or very price-sensitive senders with large lists (Mailchimp, Brevo, Customer.io).
Brevo vs Klaviyo pricing
Brevo
- Free$0300 emails/day
- Starter$9/moFrom 5,000 emails/mo; 10% off yearly; no Brevo logo
- Standard$18/moAutomation, A/B tests, send-time optimization
- Professional$499/moFrom 150,000 emails/mo; 10 seats, WhatsApp, push
- EnterpriseCustomDedicated IP, SSO, multi-account
Klaviyo
- Free$0250 active profiles, 500 sends/mo, $5 mobile messages, $5 Composer
- Email$20/moFrom 500 active profiles; price scales with profile count
- Email + SMS$35/moFrom 500 profiles; includes monthly SMS/MMS credits
- Composer$20/moAI marketing agent add-on; $10 top-ups for extra usage
Brevo · Key features
- Email campaigns with drag-and-drop editor and templates
- Marketing automation workflows and lead scoring
- Transactional email and SMS APIs
- SMS, WhatsApp and push campaigns
- Sales CRM, meetings and live chat
- Landing pages, forms and Facebook Ads integration
Cons
- Daily send cap on free plan
- Templates and editor less polished than Mailchimp
- Deliverability on shared IPs varies
Klaviyo · Key features
- Real-time sync of orders, browsing and catalog data from Shopify and others
- Prebuilt flows for abandoned cart, browse abandonment and win-back
- Email, SMS, MMS, WhatsApp and mobile push in one platform
- Predictive analytics for customer lifetime value and churn risk
- Signup forms and pop-ups with A/B testing
- Composer AI agent that builds campaigns and flows from prompts
Cons
- Gets expensive as active profile counts grow
- SMS is limited to supported countries and priced per credit
- Learning curve for advanced segmentation and analytics
Brevo vs Klaviyo: FAQ
Which is cheaper, Brevo or Klaviyo?
Brevo starts at $9/mo and Klaviyo at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do Brevo and Klaviyo have a free plan?
Yes, both Brevo and Klaviyo have a free plan; paid plans add more usage and features.