Best ActiveCampaign alternatives in 2026
The best ActiveCampaign alternatives in 2026 are Keap, Customer.io, D·engage. Klaviyo has a free plan. Omnisend costs less, from $16/mo versus $19/mo for ActiveCampaign.
Why people look for ActiveCampaign alternatives
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
- Learning curve for complex automations
- ActiveCampaign starts at $19/mo (Paid).
Best ActiveCampaign alternative by need
| # | Tool | Pricing | Starts at | Best for | Platforms | Votes |
|---|---|---|---|---|---|---|
| 1 | Keap All-in-one CRM, email automation and payments for small businesses | Paid | $299/mo | Small businesses, Freelancers | web, ios, android | 0 |
| 2 | Customer.io Behavior-triggered messaging across channels | Paid | $100/mo | Small businesses, Enterprise | web | 0 |
| 3 | D·engage Customer data and omnichannel messaging platform with on-prem option | Paid | — | Enterprise, E-commerce | web | 0 |
| 4 | SmartMessage Istanbul-built omnichannel marketing platform for large brands | Paid | — | Enterprise, E-commerce | web | 0 |
| 5 | Netmera Omnichannel customer engagement and data platform | Paid | $0/mo | Enterprise | web, ios, android, api | 0 |
| 6 | Klaviyo Email, SMS and customer data platform built for ecommerce brands | Freemium | $20/mo | E-commerce, Small businesses, Agencies | web, ios, android | 0 |
| 7 | Mobildev Turkish bulk SMS, e-mail and consent management platform | Paid | — | Small businesses, Enterprise, E-commerce | web | 0 |
| 8 | Nutshell Small-business CRM with built-in email marketing and AI notetaker | Paid | $19/mo | Small businesses, Agencies | web, ios, android | 0 |
| 9 | HubSpot CRM platform with free core and paid hubs | Freemium | $20/mo | Small businesses, Enterprise, Agencies | web, ios, android | 0 |
| 10 | Omnisend Email and SMS marketing automation built for online stores | Freemium | $16/mo | E-commerce, Small businesses | web | 0 |
10 ActiveCampaign alternatives compared
- 1
Keap
All-in-one CRM, email automation and payments for small businesses
Best for: Established US small businesses that sell services or digital products and want CRM, automation and payments in one tool.
- 2
Customer.io
Behavior-triggered messaging across channels
Best for: Product-led SaaS and apps with event data who need multichannel lifecycle automation.
- 3
D·engage
Customer data and omnichannel messaging platform with on-prem option
Best for: Large retailers, airlines, banks and telcos that need a CDP plus high-volume omnichannel messaging, including on-premise deployments.
- 4
SmartMessage
Istanbul-built omnichannel marketing platform for large brands
Best for: Large Turkish and regional brands that send high volumes across email, SMS, push and WhatsApp and need İYS compliance and OTP in one contract.
- 5
Netmera
Omnichannel customer engagement and data platform
Best for: Enterprise banks, insurers, investment institutions, telcos, media, retail and e-commerce brands with app and web audiences that need real-time, omnichannel engagement on one customer profile.
- 6
Klaviyo
Email, SMS and customer data platform built for ecommerce brands
Best for: Ecommerce brands, especially on Shopify, that want data-driven email and SMS automation with clear revenue attribution.
- 7
Mobildev
Turkish bulk SMS, e-mail and consent management platform
Best for: Turkish brands sending large SMS volumes that need İYS integration and provable consent records alongside messaging.
- 8
Nutshell
Small-business CRM with built-in email marketing and AI notetaker
Best for: Small B2B sales teams that want an easy CRM with email marketing, chat and forms built in and human support included.
Paid · $19ActiveCampaign vs Nutshell - 9
HubSpot
CRM platform with free core and paid hubs
Best for: Growing SMBs and mid-market companies with marketing, sales and support teams that want one system and have budget for Professional tiers.
- 10
Omnisend
Email and SMS marketing automation built for online stores
Best for: Small and mid-sized Shopify, WooCommerce and BigCommerce stores that want email and SMS automation without Klaviyo prices.
ActiveCampaign alternatives: FAQ
What is the best alternative to ActiveCampaign?
Based on features, audience and market presence, the strongest ActiveCampaign alternatives are Keap, Customer.io, D·engage. Keap is the closest match for most teams.
Is there a free alternative to ActiveCampaign?
Klaviyo has a free plan with limits; paid plans unlock more. Other alternatives to ActiveCampaign with a free or freemium option include HubSpot, Omnisend.
What is cheaper than ActiveCampaign?
Omnisend starts at $16/mo, while ActiveCampaign starts at $19/mo. Prices are checked on each vendor's own pricing page.