ActiveCampaign vs D·engage
ActiveCampaign and D·engage are both workflow automation tools. ActiveCampaign is aimed at small businesses and E-commerce, while D·engage is aimed at enterprise and E-commerce.
Email marketing and automation platform for SMBs and ecommerce
Customer data and omnichannel messaging platform with on-prem option
| Pricing | Paid · $19 | Paid |
| Starting price | $19/mo | Not published |
| Free plan | No | No |
| Free trial | 14 days | — |
| Built for | Small businesses, E-commerce, Agencies | Enterprise, E-commerce |
| Platforms | web, ios, android | web |
| Country | US · 2003 | GB · 2018 |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose D·engage if
Large retailers, airlines, banks and telcos that need a CDP plus high-volume omnichannel messaging, including on-premise deployments.
- On-premise option is rare and valuable for banks and regulated firms
- SMS and WhatsApp built in next to email and push
- Handles very high volume, with billions of messages per month
Look elsewhere if: Small stores or SaaS startups that want self-serve signup and published pricing (Customer.io, Mailchimp).
ActiveCampaign vs D·engage pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
D·engage
- CoreCustomCloud only; CDP, email, SMS/WhatsApp, push, journeys
- ProCustomCloud only; usage-based Mix & Play pricing
- EnterpriseCustomCloud or on-premise; unlimited data points and messaging
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
D·engage · Key features
- Composable CDP with a single customer view on a star-schema model
- Remote source connection that queries live data without duplication
- Email, SMS, WhatsApp, web push and mobile push from one platform
- In-app and on-site messages for real-time website personalisation
- Cross-channel journey orchestration triggered by real-time behaviour
- Zeki AI for intent prediction, next best action and content drafts
Cons
- No public prices and no self-serve signup
- Two-month implementation is long for small teams
- Integration catalog is narrower than Braze or Klaviyo
ActiveCampaign vs D·engage: FAQ
Do ActiveCampaign and D·engage have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. D·engage has no free plan.
Which is better for small businesses, ActiveCampaign or D·engage?
ActiveCampaign lists small businesses as a core audience, while D·engage is aimed more at enterprise and E-commerce.