ActiveCampaign vs Brevo
ActiveCampaign and Brevo are both email marketing tools. ActiveCampaign is aimed at small businesses and E-commerce, while Brevo is aimed at small businesses. Brevo costs less, from $9/mo versus $19/mo for ActiveCampaign. Only Brevo has a free plan.
Email marketing and automation platform for SMBs and ecommerce
Email, SMS and CRM priced by emails sent
| Pricing | Paid · $19 | Freemium · $9 |
| Starting price | $19/mo | $9/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, E-commerce, Agencies | Small businesses |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2003 | FR · 2012 |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose Brevo if
SMBs and e-commerce stores with large lists who send a few campaigns a month and need transactional email too.
- Volume-based pricing, unlimited contacts
- Transactional and marketing email in one account
- GDPR-friendly, EU-based
Look elsewhere if: Creators (Kit, beehiiv) or advanced e-commerce segmentation (Klaviyo).
ActiveCampaign vs Brevo pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
Brevo
- Free$0300 emails/day
- Starter$9/moFrom 5,000 emails/mo; 10% off yearly; no Brevo logo
- Standard$18/moAutomation, A/B tests, send-time optimization
- Professional$499/moFrom 150,000 emails/mo; 10 seats, WhatsApp, push
- EnterpriseCustomDedicated IP, SSO, multi-account
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
Brevo · Key features
- Email campaigns with drag-and-drop editor and templates
- Marketing automation workflows and lead scoring
- Transactional email and SMS APIs
- SMS, WhatsApp and push campaigns
- Sales CRM, meetings and live chat
- Landing pages, forms and Facebook Ads integration
Cons
- Daily send cap on free plan
- Templates and editor less polished than Mailchimp
- Deliverability on shared IPs varies
ActiveCampaign vs Brevo: FAQ
Which is cheaper, ActiveCampaign or Brevo?
Brevo starts at $9/mo and ActiveCampaign at $19/mo. Both prices are checked on the vendors' own pricing pages.
Do ActiveCampaign and Brevo have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. Brevo has a free plan.