Zapier is a workflow automation tool for Small businesses and Freelancers, offered as freemium ($30/mo). Founded in United States in 2011. Popular alternatives include Make, n8n, Pipedream.
About Zapier
Zapier is the largest no-code integration and automation platform, founded in 2011 in Columbia, Missouri, by Wade Foster, Bryan Helmig and Mike Knoop, and run as a fully remote company. It connects more than 8,000 apps through Zaps: a trigger in one app, such as a new form entry or a closed deal, runs one or more actions in others, such as creating a CRM record, sending a Slack message or adding a row to a spreadsheet.
Zaps can include filters, paths for branching logic, formatters, delays, webhooks and code steps in Python or JavaScript. Around the core, Zapier added Tables for storing data, Interfaces for simple forms and portals, Chatbots, Canvas for mapping processes, and AI features that build Zaps from plain-language descriptions and run agents that act across connected apps. Pricing is based on tasks, meaning each successful action run: the free plan covers 100 tasks a month with two-step Zaps, Professional unlocks multi-step Zaps, webhooks and premium apps, Team adds shared workspaces and SSO, and Enterprise adds advanced administration.
Zapier is best for marketing, sales and operations teams that want to automate SaaS workflows themselves, and its integration catalog and ease of use remain unmatched. The task-based model becomes expensive for high-volume or multi-step processes. Make offers a visual scenario builder at lower cost, n8n can be self-hosted and suits technical teams with volume, and Microsoft Power Automate is the natural choice inside Microsoft 365.
Key features of Zapier
- 8,000+ app integrations with triggers and actions
- Multi-step Zaps with paths, filters, formatters and delays
- Webhooks, code steps and AI steps (ChatGPT, Claude)
- Tables and Interfaces for lightweight apps and forms
- Zapier Agents for AI-driven automation
- Team workspaces, folders and version history
Pros and cons
Pros
- Widest integration coverage anywhere
- Easy for non-technical users
- Reliable, well-documented, strong support
- Templates for thousands of common workflows
Cons
- Task-based pricing gets expensive at volume
- Polling delays on lower plans
- Complex branching is clumsier than Make
- Free plan is very limited
Zapier pricing
Zapier uses a freemium model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 100 tasks/mo, two-step Zaps |
| Professional | $29.99 / mo | $19.99/mo billed yearly; 750 tasks, multi-step |
| Team | $103.50 / mo | $69/mo billed yearly; 2,000 tasks, 25 users, SSO |
| Enterprise | Custom | Unlimited users, advanced admin |
Source: zapier.com · checked on Oct 20, 2026
How Zapier compares in Workflow automation
- Rank by votes
- #1 / 22
- Starting price
- $30
- Free alternatives
- 3
0 votes from members
20% above the category median ($25/mo)
Free or open-source tools in Workflow automation
Zapier ranks #1 of 22 workflow automation tools by community votes and is priced above most tools in the category.
Common use cases
- 1Send form submissions to a CRM and Slack
- 2Create invoices in accounting software from Stripe payments
- 3Enrich leads with AI and route them to sales
- 4Sync new e-commerce orders to a spreadsheet and email tool
Best for
Business teams and small companies automating moderate-volume workflows across many SaaS tools.
Not ideal for
High-volume pipelines or technical teams; Make or self-hosted n8n cost a fraction per run.
Integrations
- 8,000+ apps
- Slack
- Gmail
- HubSpot
- Airtable
- Notion
- Shopify
- Stripe
- OpenAI
Our take
Zapier remains the easiest way to connect apps, and for a few hundred tasks a month it is worth every dollar. Above a few thousand tasks, price out Make or n8n.
FAQ
- What is Zapier?
- Zapier is a Workflow automation tool: Connect 8,000+ apps without code.
- How much does Zapier cost?
- Zapier uses a Freemium model; paid plans start at $30 per month.
- What are the best alternatives to Zapier?
- Community-listed alternatives to Zapier include Make, n8n, Pipedream, Activepieces.
- Does Zapier have a free trial?
- Yes, Zapier offers a 14-day free trial.
- What does Zapier integrate with?
- Zapier integrates with 8,000+ apps, Slack, Gmail, HubSpot, Airtable, Notion and more.
- Which platforms does Zapier support?
- Zapier is available on web.
- Who is Zapier for?
- Business teams and small companies automating moderate-volume workflows across many SaaS tools.
Alternatives to Zapier
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