Make is a workflow automation tool for Small businesses and Agencies, offered as freemium. Founded in in 2012. Popular alternatives include n8n, Microsoft Power Automate.
About Make
Make, formerly Integromat, is a visual automation platform founded in Prague in the Czech Republic. Celonis acquired Integromat in 2020 and relaunched it as Make in 2022. Its core job is connecting apps and automating multi-step processes, with a visual canvas that handles complex logic better than linear automation tools.
Scenarios are built as flowcharts: modules for each app action are connected by routes, with routers for branching, iterators and aggregators for working with lists, filters, data transformation functions and error handlers for retries and fallbacks. Make supports more than 2,000 apps plus generic HTTP, webhooks and JSON tools for anything with an API, along with AI modules for OpenAI, Anthropic Claude and other providers. Make AI Agents, introduced in 2025, add goal-driven agents that decide which tools to use. Since August 2025 pricing is based on credits instead of operations: most module runs use one credit, AI modules can use more. Plans from the free tier up to Enterprise add more credits, shorter scheduling intervals, team roles and security features.
Make fits operations teams, agencies and technical marketers who build complex, high-volume automations and want them to cost less than on Zapier. The visual approach has a steeper learning curve, and credit consumption needs monitoring as scenarios grow, especially with AI modules. Zapier is easier for simple automations and has more app integrations, n8n is open source and self-hostable for developers, and Power Automate suits Microsoft-centric organizations.
Key features of Make
- Visual scenario builder with routers, iterators and aggregators
- 2,000+ app modules plus HTTP, JSON and webhooks
- Advanced data mapping and functions
- Error handling, scheduling and execution history
- AI modules and Make AI Agents
- Templates and team collaboration
Pros and cons
Pros
- Far cheaper per credit than Zapier tasks
- Handles complex branching and data visually
- Strong HTTP module for any API
- Detailed execution logs
Cons
- Learning curve for non-technical users
- Scenario debugging can be fiddly
- Fewer native apps than Zapier
- Credit usage can be hard to predict, especially with AI modules
How Make compares in Workflow automation
- Rank by votes
- #1 / 22
- Starting price
- $0
- Free alternatives
- 3
0 votes from members
Category median is $25/mo
Free or open-source tools in Workflow automation
Make ranks #1 of 22 workflow automation tools by community votes and is not directly comparable on price.
Common use cases
- 1Multi-step e-commerce order processing across apps
- 2Data syncing between CRM, sheets and marketing tools
- 3AI content pipelines with OpenAI and Google Docs
- 4Replacing expensive Zapier plans
Best for
Operations teams and power users comfortable with visual logic who want Zapier-like breadth at lower cost.
Not ideal for
Users wanting the simplest possible setup (Zapier) or developers who prefer code and self-hosting (n8n).
Integrations
- 2,000+ apps
- Google Workspace
- Slack
- HubSpot
- Shopify
- OpenAI
- Airtable
- HTTP module
- Webhooks
Our take
Make is the best value in hosted no-code automation and more capable than Zapier for complex flows. Budget an afternoon to learn it.
FAQ
- What is Make?
- Make is a Workflow automation tool: Visual automation with branching scenarios.
- How much does Make cost?
- Make uses a Freemium model; see the vendor's pricing page for current plans.
- What are the best alternatives to Make?
- Community-listed alternatives to Make include n8n, Microsoft Power Automate.
- What does Make integrate with?
- Make integrates with 2,000+ apps, Google Workspace, Slack, HubSpot, Shopify, OpenAI and more.
- Which platforms does Make support?
- Make is available on web.
- Who is Make for?
- Operations teams and power users comfortable with visual logic who want Zapier-like breadth at lower cost.
Alternatives to Make
Microsoft's workflow automation and RPA platform for Microsoft 365
Paid · $15Small businessesEnterprise
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