ActiveCampaign vs Zapier
ActiveCampaign and Zapier are both workflow automation tools. ActiveCampaign is aimed at small businesses and E-commerce, while Zapier is aimed at small businesses and freelancers. ActiveCampaign costs less, from $19/mo versus $29.99/mo for Zapier. Only Zapier has a free plan.
Email marketing and automation platform for SMBs and ecommerce
Connect 8,000+ apps without code
| Pricing | Paid · $19 | Freemium · $30 |
| Starting price | $19/mo | $29.99/mo |
| Free plan | No | Yes |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, E-commerce, Agencies | Small businesses, Freelancers |
| Platforms | web, ios, android | web |
| Country | US · 2003 | US · 2011 |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose Zapier if
Business teams and small companies automating moderate-volume workflows across many SaaS tools.
- Widest integration coverage anywhere
- Easy for non-technical users
- Reliable, well-documented, strong support
Look elsewhere if: High-volume pipelines or technical teams; Make or self-hosted n8n cost a fraction per run.
ActiveCampaign vs Zapier pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
Zapier
- Free$0100 tasks/mo, two-step Zaps
- Professional$29.99/mo$19.99/mo billed yearly; 750 tasks, multi-step
- Team$103.50/mo$69/mo billed yearly; 2,000 tasks, 25 users, SSO
- EnterpriseCustomUnlimited users, advanced admin
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
Zapier · Key features
- 8,000+ app integrations with triggers and actions
- Multi-step Zaps with paths, filters, formatters and delays
- Webhooks, code steps and AI steps (ChatGPT, Claude)
- Tables and Interfaces for lightweight apps and forms
- Zapier Agents for AI-driven automation
- Team workspaces, folders and version history
Cons
- Task-based pricing gets expensive at volume
- Polling delays on lower plans
- Complex branching is clumsier than Make
ActiveCampaign vs Zapier: FAQ
Which is cheaper, ActiveCampaign or Zapier?
ActiveCampaign starts at $19/mo and Zapier at $29.99/mo. Both prices are checked on the vendors' own pricing pages.
Do ActiveCampaign and Zapier have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. Zapier has a free plan.