TheySaid vs Yotpo
TheySaid and Yotpo are both customer feedback & roadmaps tools. TheySaid is aimed at small businesses and enterprise, while Yotpo is aimed at E-commerce and small businesses. Both have a free plan.
AI-moderated user tests and surveys with real or synthetic users
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Freemium | Freemium · $89 |
| Starting price | Not published | $89/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Enterprise, Agencies | E-commerce, Small businesses, Enterprise |
| Platforms | web | web |
| Country | US | US · 2011 |
| Rating | — | — |
Choose TheySaid if
Product and UX teams that want fast AI-moderated tests and interviews, with synthetic users for early checks.
- Free plan needs no credit card
- Covers usability tests, interviews and surveys in one tool
- Tests can start from coding and ticketing tools during the build
Look elsewhere if: Teams that only need simple surveys or heatmaps at a predictable self-serve price (SurveyMonkey, Hotjar).
Choose Yotpo if
Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- Reviews and loyalty from one vendor with shared customer data
- Mature, customizable on-site widgets
- Strong Shopify and Shopify Plus support
Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).
TheySaid vs Yotpo pricing
TheySaid
- Free$05 AI user tests and 50 AI surveys/mo, 1 workspace, 1 active test
- EnterpriseCustomUnlimited tests and recruiting, SSO/SAML, API; monthly billing +33%
Yotpo
- Reviews Free$0Limited plan for up to 50 orders per month
- Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
- Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
- Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
- Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API
TheySaid · Key features
- AI moderator that runs voice interviews and usability tests
- Synthetic users and digital twins tuned on your own customer data
- AI project creator that drafts tests, surveys and screeners
- AI analysis with clips, highlight reels and cross-project Ask AI
- Panel recruiting with screeners and a response quality monitor
- MCP server for Claude Code, Cursor and Lovable, plus Jira-triggered tests
Cons
- No self-serve paid plan between Free and Enterprise
- Free plan allows only one active test
- Recruiting harder-to-reach panel participants costs extra
Yotpo · Key features
- Automated review request emails with photo and video upload
- On-site star ratings, review widgets and Q&A
- Google seller ratings and review syndication to retailers
- AI review summaries and AI-assisted review writing for shoppers
- Points, VIP tiers, rewards and refer-a-friend programs
- Discover tracking of how AI assistants recommend your products
Cons
- Paid tiers are pricey compared with review-only apps
- Order caps push growing stores into higher plans quickly
- Premium and Enterprise need sales calls and custom quotes
TheySaid vs Yotpo: FAQ
Do TheySaid and Yotpo have a free plan?
Yes, both TheySaid and Yotpo have a free plan; paid plans add more usage and features.