Reply.io
Multichannel cold outreach with an AI SDR for B2B sales teams
Reply.io is a sales engagement & outbound tool for Small businesses and Agencies, offered as paid ($59/mo). Founded in in 2014.
About Reply.io
Reply.io is a sales engagement platform for cold outbound, in business since 2014 and used by more than 3,000 companies. It lets SDRs, founders and agencies build sequences that mix email, LinkedIn, calls, SMS and WhatsApp tasks, find prospects in a built-in B2B database and track every reply in one inbox.
The Email Volume plan focuses on cold email at scale with unlimited emails per active contact, inbox rotation, domain and mailbox purchase, warm-up and deliverability checks. Multichannel adds LinkedIn automation, calling and per-user seats. Jason, the AI SDR, finds prospects, writes personalized emails, answers replies and books meetings, and is sold as its own plan. An Agency plan adds unlimited client workspaces. Live data credits, email validation, extra LinkedIn accounts and calls are add-ons, and CRM sync covers HubSpot, Salesforce, Pipedrive, Copper and Close.
Reply.io suits small and mid-size outbound teams and lead-gen agencies that want email, LinkedIn and AI in one tool at mid-market prices. Outreach and Salesloft are deeper for large enterprise sales orgs, Apollo bundles a bigger contact database with sequencing, and lemlist, Instantly or Smartlead are cheaper if you only send cold email.
Buying tip: pricing is tied to active contacts, meaning unique people who receive a first-step email in a month, not to emails sent. On Email Volume, LinkedIn automation costs $69 and calls and SMS $29 per account a month, so model the add-ons before comparing list prices. Annual billing is cheaper, and there is a 14-day trial.
Key features of Reply.io
- Multichannel sequences with email, LinkedIn, calls, SMS and WhatsApp tasks
- Jason AI SDR that prospects, writes emails and handles replies
- Built-in B2B contact database with intent and technology filters
- Unlimited mailboxes with inbox rotation, warm-up and health checks
- Domain and mailbox purchase with SPF, DKIM and DMARC setup
- AI reply categorization, icebreakers and sequence builder
- Native CRM sync with HubSpot, Salesforce, Pipedrive, Copper and Close
- API, webhooks, n8n node and MCP for custom workflows
Pros and cons
Pros
- Email, LinkedIn and calls in one sequence builder
- Pricing by active contacts with unlimited sends
- Deliverability tooling and domain buying built in
- Agency plan with unlimited client workspaces
- Native integrations with the major SMB CRMs
Cons
- LinkedIn, calls and data credits add up as paid add-ons
- AI SDR plan is expensive for small teams
- Interface has many settings and takes time to learn
- Cold-email-only users can find cheaper senders
Reply.io pricing
Reply.io uses a paid model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Email Volume | $59 / mo | $49 billed annually; 1,000 active contacts, unlimited emails |
| Multichannel | $99 / user/mo | $89 billed annually; email, LinkedIn, calls, SMS, 5 mailboxes |
| AI SDR | $500 / mo | Billed annually; Jason AI SDR, 1,000 active contacts |
| Agency Core | $210 / mo | Unlimited client workspaces and users; LinkedIn $69/account |
Source: reply.io · checked on Oct 20, 2026
How Reply.io compares in Sales engagement & outbound
- Rank by votes
- #1 / 22
- Starting price
- $59
- Free alternatives
- 1
0 votes from members
18% above the category median ($50/mo)
Free or open-source tools in Sales engagement & outbound
Reply.io ranks #1 of 22 sales engagement & outbound tools by community votes and is priced above most tools in the category.
Common use cases
- 1SDR teams running email and LinkedIn sequences for outbound pipeline
- 2Lead-gen agencies managing outreach for many clients
- 3Founders doing early outbound with a built-in prospect database
- 4Sales teams testing an AI SDR to book meetings automatically
- 5Recruiters and partnership teams running personalized cold outreach
Best for
SMB outbound teams and lead-gen agencies that want email, LinkedIn, calling and an AI SDR in one platform at mid-market prices.
Not ideal for
Large enterprise sales orgs needing deep forecasting and governance, or teams that only send cold email (Outreach or Instantly).
Integrations
- HubSpot
- Salesforce
- Pipedrive
- Close
- Zapier
- Make
- n8n
- Gmail
Our take
Reply.io is a solid all-round outbound platform, especially for agencies and teams mixing email with LinkedIn. Price it with the add-ons you actually need, and test Jason AI SDR on a small segment before committing to the $500 plan.
FAQ
- What is Reply.io?
- Reply.io is a Sales engagement & outbound tool: Multichannel cold outreach with an AI SDR for B2B sales teams.
- How much does Reply.io cost?
- Reply.io uses a Paid model; paid plans start at $59 per month.
- Does Reply.io have a free trial?
- Yes, Reply.io offers a 14-day free trial.
- What does Reply.io integrate with?
- Reply.io integrates with HubSpot, Salesforce, Pipedrive, Close, Zapier, Make and more.
- Which platforms does Reply.io support?
- Reply.io is available on web.
- Who is Reply.io for?
- SMB outbound teams and lead-gen agencies that want email, LinkedIn, calling and an AI SDR in one platform at mid-market prices.
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