Apollo.io vs Reply.io

Apollo.io is a sales intelligence and engagement platform from San Francisco that combines a B2B database of more than 270 million contacts and tens of millions of companies with the tools to reach them. Many startups use it as their prospecting data source, outbound tool and, at first, a lightweight CRM, all in one subscription.

Prospecting starts with filters for title, seniority, industry, headcount, technologies, funding and buying intent, and a Chrome extension surfaces emails and phone numbers on LinkedIn and company websites. Contacts flow into sequences that mix automated emails, call tasks and LinkedIn steps, with a built-in dialer, call recording, meeting scheduler, enrichment of existing CRM records and AI that researches accounts and drafts personalized messages. Usage runs on credits for emails, mobile numbers and exports. The free plan is unusually generous for a data vendor, and paid plans are priced per user per month, rising through Basic and Professional tiers to a Custom plan for larger teams.

Apollo fits startups, SMB sales teams and founders doing outbound who need data and sequencing at a fraction of ZoomInfo's price. Email accuracy is generally good, mobile numbers are weaker, and teams must manage sending limits and domain health to protect deliverability. ZoomInfo offers deeper enterprise data, Clay is better for multi-source enrichment and research workflows, and Instantly or lemlist focus on outreach volume and personalization. Coverage of Turkish companies exists but is thinner than for the US and Western Europe.

Reply.io is a sales engagement platform for cold outbound, in business since 2014 and used by more than 3,000 companies. It lets SDRs, founders and agencies build sequences that mix email, LinkedIn, calls, SMS and WhatsApp tasks, find prospects in a built-in B2B database and track every reply in one inbox.

The Email Volume plan focuses on cold email at scale with unlimited emails per active contact, inbox rotation, domain and mailbox purchase, warm-up and deliverability checks. Multichannel adds LinkedIn automation, calling and per-user seats. Jason, the AI SDR, finds prospects, writes personalized emails, answers replies and books meetings, and is sold as its own plan. An Agency plan adds unlimited client workspaces. Live data credits, email validation, extra LinkedIn accounts and calls are add-ons, and CRM sync covers HubSpot, Salesforce, Pipedrive, Copper and Close.

Reply.io suits small and mid-size outbound teams and lead-gen agencies that want email, LinkedIn and AI in one tool at mid-market prices. Outreach and Salesloft are deeper for large enterprise sales orgs, Apollo bundles a bigger contact database with sequencing, and lemlist, Instantly or Smartlead are cheaper if you only send cold email.

Buying tip: pricing is tied to active contacts, meaning unique people who receive a first-step email in a month, not to emails sent. On Email Volume, LinkedIn automation costs $69 and calls and SMS $29 per account a month, so model the add-ons before comparing list prices. Annual billing is cheaper, and there is a 14-day trial.