Apollo.io vs Reply.io
Apollo.io and Reply.io are both sales engagement & outbound tools. Apollo.io is aimed at small businesses and enterprise, while Reply.io is aimed at small businesses and agencies. Only Apollo.io has a free plan.
B2B contact database with sequences and dialer
Multichannel cold outreach with an AI SDR for B2B sales teams
| Pricing | Freemium · $59 | Paid · $59 |
| Starting price | $59/mo | $59/mo |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | Small businesses, Enterprise | Small businesses, Agencies, Freelancers |
| Platforms | web | web |
| Country | US · 2015 | — · 2014 |
| Rating | — | — |
Choose Apollo.io if
Startups and SMB sales teams who need data and outreach without ZoomInfo budgets.
- Data plus engagement in one affordable tool
- Generous free tier
- Fast prospect list building
Look elsewhere if: Enterprises needing highest-accuracy phone data or complex orchestration (Clay + Outreach).
Choose Reply.io if
SMB outbound teams and lead-gen agencies that want email, LinkedIn, calling and an AI SDR in one platform at mid-market prices.
- Email, LinkedIn and calls in one sequence builder
- Pricing by active contacts with unlimited sends
- Deliverability tooling and domain buying built in
Look elsewhere if: Large enterprise sales orgs needing deep forecasting and governance, or teams that only send cold email (Outreach or Instantly).
Apollo.io vs Reply.io pricing
Apollo.io
- Free$0Light usage, limited credits and contact database
- Basic$59/user/mo$49/mo billed annually; email sequencing, core integrations
- Professional$99/user/mo$79/mo billed annually; AI features, dialer, call recording
- CustomCustomCustom volumes, SSO, advanced security, API access
Reply.io
- Email Volume$59/mo$49 billed annually; 1,000 active contacts, unlimited emails
- Multichannel$99/user/mo$89 billed annually; email, LinkedIn, calls, SMS, 5 mailboxes
- AI SDR$500/moBilled annually; Jason AI SDR, 1,000 active contacts
- Agency Core$210/moUnlimited client workspaces and users; LinkedIn $69/account
Apollo.io · Key features
- Searchable database with 65+ filters and buying intent
- Email sequences with A/B tests and deliverability tools
- Dialer, call recording and conversation intelligence
- Chrome extension for LinkedIn and websites
- CRM enrichment and two-way sync
- AI research, writing and workflows
Cons
- Mobile number accuracy varies
- Credit limits on higher-value data
- Deliverability depends on your setup
Reply.io · Key features
- Multichannel sequences with email, LinkedIn, calls, SMS and WhatsApp tasks
- Jason AI SDR that prospects, writes emails and handles replies
- Built-in B2B contact database with intent and technology filters
- Unlimited mailboxes with inbox rotation, warm-up and health checks
- Domain and mailbox purchase with SPF, DKIM and DMARC setup
- AI reply categorization, icebreakers and sequence builder
Cons
- LinkedIn, calls and data credits add up as paid add-ons
- AI SDR plan is expensive for small teams
- Interface has many settings and takes time to learn
Apollo.io vs Reply.io: FAQ
Do Apollo.io and Reply.io have a free plan?
Apollo.io has a free plan. Reply.io has no free plan, a 14-day free trial.