Needle
Outbound engine you run from Claude, ChatGPT or Slack via MCP
Needle is a sales engagement & outbound tool for Agencies and Small businesses, offered as paid ($69/mo). Founded in Germany in . Popular alternatives include Reply.io, Saleshandy, Woodpecker.
About Needle
Needle is an outbound sales engine designed to be driven by an AI agent. You prompt Claude, ChatGPT, Codex, Cursor or a Slack agent to find leads, write personal messages and run sequences across LinkedIn, Instagram and email. It is built by a seed-funded Berlin and San Francisco startup founded by Jan Heimes and Onur Eken; earlier Product Hunt launches covered a knowledge tool, workflow automation and a GTM agent.
Needle ships as an MCP server. It builds ICP-matched lists from LinkedIn, Instagram and Places business listings, and adds profile and post context. Sequences mix channels with waits and branches, and you can approve messages before they send. Suppression lists skip customers and open deals, while per-account daily limits, human-like pacing and warm-up protect senders. Pricing is per connected account with no lead credits.
Needle suits founders, small sales teams and agencies who already work inside an AI assistant. lemlist and Reply.io offer more mature multichannel sequencing and deliverability tools, and Apollo pairs a large B2B contact database with sequences. WhatsApp and SMS are still marked coming soon, no CRM is named, and automating LinkedIn and Instagram carries platform-policy risk that limits reduce but do not remove.
Needle launched its outbound engine on Product Hunt on October 21, 2026 and finished #3 of the day with 267 upvotes; as a launch offer, the makers announced 50% off for the first six months. Buying tip: price scales with connected sender accounts, not users, and yearly billing shows a 22% discount.
Key features of Needle
- MCP server that runs outbound from Claude, ChatGPT, Codex or Cursor
- Lead lists from LinkedIn, Instagram and Places business listings
- Finds people engaging with competitors' posts
- Multichannel sequences across LinkedIn, Instagram and email with branching
- Per-account daily limits, human-like pacing and sender warm-up
- Suppression of customers, open deals and recently contacted leads
- Unified inbox, funnel metrics and suggested reply drafts
- One workspace per client with white-label agency onboarding
Pros and cons
Pros
- No lead credits or per-lead charges
- Works from the AI assistant your team already uses
- Human approval step before messages go out
- Agency pricing halves the cost above ten accounts
- 7-day trial with no credit card
Cons
- WhatsApp and SMS channels are not live yet
- No named CRM integrations on the website
- LinkedIn and Instagram automation can risk account restrictions
- Per-account pricing adds up quickly with many senders
- Product focus has changed several times since 2025
Needle pricing
Needle uses a paid model. A 7-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Free Trial | $0 | 7 days, 1 connected account, no card required |
| Pro | $69 / account/mo | 1 to 10 accounts; unlimited campaigns, inbox and API |
| Agency | $34 / account/mo | For accounts 11 to 50; first 10 at $69; white-label |
| Enterprise | Custom | 51+ accounts, custom rates, dedicated deployment |
Source: needle.app · checked on Oct 22, 2026
How Needle compares in Sales engagement & outbound
- Rank by votes
- #1 / 23
- Starting price
- $69
- Free alternatives
- 1
0 votes from members
38% above the category median ($50/mo)
Free or open-source tools in Sales engagement & outbound
Needle ranks #1 of 23 sales engagement & outbound tools by community votes and is priced above most tools in the category.
Common use cases
- 1Founder-led outbound run from a weekly Claude routine
- 2Agencies running separate client campaigns from one login
- 3Recruiting outreach to candidates on LinkedIn and email
- 4Prospecting local businesses found in Places listings
- 5Reaching people who engage with a competitor's LinkedIn posts
- 6Partnership outreach to creators on Instagram
Best for
Founders, small sales teams and agencies that want to run multichannel outbound by prompting the AI assistant they already use.
Not ideal for
Teams that need a large verified B2B contact database or mature email deliverability tooling (Apollo, lemlist, Instantly).
Integrations
- Claude
- ChatGPT
- Codex
- Cursor
- Google Gemini
- n8n
- Slack
Our take
Needle is one of the first outbound tools built for agents rather than dashboards, and pricing without lead credits is simple. Start with one account on the trial, keep human approval on, and stay well within LinkedIn's limits.
FAQ
- What is Needle?
- Needle is a Sales engagement & outbound tool: Outbound engine you run from Claude, ChatGPT or Slack via MCP.
- How much does Needle cost?
- Needle uses a Paid model; paid plans start at $69 per month.
- What are the best alternatives to Needle?
- Community-listed alternatives to Needle include Reply.io, Saleshandy, Woodpecker, lemlist.
- Does Needle have a free trial?
- Yes, Needle offers a 7-day free trial.
- What does Needle integrate with?
- Needle integrates with Claude, ChatGPT, Codex, Cursor, Google Gemini, n8n and more.
- Which platforms does Needle support?
- Needle is available on web.
- Who is Needle for?
- Founders, small sales teams and agencies that want to run multichannel outbound by prompting the AI assistant they already use.
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