AfterShip vs Omnisend

AfterShip is a post-purchase platform for ecommerce brands, started in Hong Kong around 2011 to 2012 by Teddy Chan, Andrew Chan and Dante Tsang after Teddy built a script to cut where-is-my-order emails in his own store. It raised a $66M Series B led by Tiger Global in 2021. Its core job is keeping shoppers informed after checkout and reducing support tickets about deliveries, returns and delays.

The suite is sold as separate products: Tracking (branded tracking pages, delivery notifications, estimated delivery dates and analytics across 1,300+ carriers), Returns (self-serve returns and exchanges), Shipping (label printing and rate comparison), Protection (shipping insurance), plus personalization and warranty tools. AI features and an MCP server give assistants read access to shipment and return data. Each product has its own tiers, and the Shopify App Store versions are priced differently from direct plans.

AfterShip fits Shopify, BigCommerce and WooCommerce brands that ship thousands of orders a year and want to turn tracking emails and pages into a marketing channel. Brands mainly needing cheap labels should look at Shippo, Easyship or ShipStation, and EU merchants often pick Sendcloud.

Buying tip: in mid-2026 AfterShip cut its direct Tracking plans from four to three, renamed Pro to Premium at $59 a month billed yearly, and moved to annual shipment quotas (6,000 a year on both paid tiers). API and webhooks start on Premium. On Shopify, compare the app's own plans, which include a free tier for 50 shipments a month.

Omnisend is an email and SMS marketing platform for e-commerce brands. It started in 2014 in Lithuania as Soundest, a simple email tool for online stores, and was renamed Omnisend in 2017 as it added SMS and other channels. The company is headquartered in Vilnius with offices in Kaunas and Charleston, South Carolina, and is led by co-founder and CEO Rytis Lauris. Its core job is turning store data into automated campaigns that recover carts and drive repeat purchases.

Omnisend combines a drag-and-drop email builder with product blocks, prebuilt automations for welcome, abandoned cart, browse abandonment and post-purchase flows, SMS, web push, signup forms and popups, segmentation on shopping behavior, and revenue reporting. The free plan covers 250 contacts and 500 emails a month. Standard is priced by contact count from 500 contacts, while Pro adds unlimited email, advanced AI tools such as product recommendations and send-time optimization, and SMS credits equal to the monthly bill.

Omnisend fits Shopify, WooCommerce and BigCommerce stores that want strong e-commerce automation at a lower price than Klaviyo. Klaviyo has deeper data, predictive analytics and a bigger partner ecosystem; Mailchimp and Brevo are more general and weaker on store-specific flows. Omnisend is less suited to B2B or content newsletters.

Buying tip: Omnisend shows no annual plan, but paying three months upfront cuts the price by 30%. On Pro the bundled SMS credits make it a better deal than Standard plus SMS for stores that text customers regularly.