Omnisend vs Yotpo
Omnisend and Yotpo are both E-commerce tools aimed at E-commerce and small businesses. Omnisend costs less, from $16/mo versus $89/mo for Yotpo. Both have a free plan.
Email and SMS marketing automation built for online stores
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Freemium · $16 | Freemium · $89 |
| Starting price | $16/mo | $89/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | E-commerce, Small businesses | E-commerce, Small businesses, Enterprise |
| Platforms | web | web |
| Country | LT · 2014 | US · 2011 |
| Rating | — | — |
Choose Omnisend if
Small and mid-sized Shopify, WooCommerce and BigCommerce stores that want email and SMS automation without Klaviyo prices.
- Cheaper than Klaviyo at most contact counts
- E-commerce flows work out of the box with deep Shopify integration
- Pro plan bundles SMS credits worth the monthly fee
Look elsewhere if: B2B companies, publishers or large brands needing advanced data science (Mailchimp, Brevo, Klaviyo).
Choose Yotpo if
Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- Reviews and loyalty from one vendor with shared customer data
- Mature, customizable on-site widgets
- Strong Shopify and Shopify Plus support
Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).
Omnisend vs Yotpo pricing
Omnisend
- Free$0250 contacts, 500 emails/mo, Omnisend branding
- Standard$16/moFrom 500 contacts, 6,000 emails/mo; 30% off with 3-month prepay
- Pro$59/moFrom 2,500 contacts; unlimited email, SMS credits = monthly bill
- CustomCustom150,000+ profiles, dedicated account expert
Yotpo
- Reviews Free$0Limited plan for up to 50 orders per month
- Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
- Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
- Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
- Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API
Omnisend · Key features
- Prebuilt abandoned cart, browse abandonment and post-purchase automations
- Email builder with product picker, discount codes and dynamic blocks
- SMS and web push in the same automation workflows
- Signup forms, popups and spin-to-win wheels for list growth
- Segmentation by purchase history, product views and engagement
- Product recommender and personalized send time on Pro
Cons
- Less advanced analytics and predictive data than Klaviyo
- Standard caps emails at roughly 12 times the list size
- Not a good fit for B2B, SaaS or editorial newsletters
Yotpo · Key features
- Automated review request emails with photo and video upload
- On-site star ratings, review widgets and Q&A
- Google seller ratings and review syndication to retailers
- AI review summaries and AI-assisted review writing for shoppers
- Points, VIP tiers, rewards and refer-a-friend programs
- Discover tracking of how AI assistants recommend your products
Cons
- Paid tiers are pricey compared with review-only apps
- Order caps push growing stores into higher plans quickly
- Premium and Enterprise need sales calls and custom quotes
Omnisend vs Yotpo: FAQ
Which is cheaper, Omnisend or Yotpo?
Omnisend starts at $16/mo and Yotpo at $89/mo. Both prices are checked on the vendors' own pricing pages.
Do Omnisend and Yotpo have a free plan?
Yes, both Omnisend and Yotpo have a free plan; paid plans add more usage and features.