ActiveCampaign vs Loops
ActiveCampaign and Loops are both email marketing tools. ActiveCampaign is aimed at small businesses and E-commerce, while Loops is aimed at small businesses and developers. ActiveCampaign costs less, from $19/mo versus $49/mo for Loops. Only Loops has a free plan.
Email marketing and automation platform for SMBs and ecommerce
Email for SaaS: marketing and transactional in one
| Pricing | Paid · $19 | Freemium · $49 |
| Starting price | $19/mo | $49/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, E-commerce, Agencies | Small businesses, Developers |
| Platforms | web, ios, android | web |
| Country | US · 2003 | US · 2022 |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose Loops if
Early and growth-stage SaaS teams who want lifecycle and transactional email without complexity.
- Purpose-built for SaaS lifecycle email
- Replaces two tools (marketing + transactional)
- Clean, fast, developer-friendly
Look elsewhere if: E-commerce, multichannel messaging or heavy template design.
ActiveCampaign vs Loops pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
Loops
- Free$01,000 subscribed contacts, 4,000 sends/30 days
- Growthfrom $49/mo5,000 contacts, unlimited sends, scales by contacts
- EnterpriseCustom1.5M+ contacts, priority support
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
Loops · Key features
- Campaigns, event-triggered loops and transactional email in one tool
- Simple Notion-style editor optimized for deliverability
- Contact properties and events via API, Segment and Zapier
- Audience filters and basic segmentation
- Unsubscribe groups and transactional separation
- Dashboards for opens, clicks and loop performance
Cons
- Limited design capabilities
- No SMS or push
- Segmentation and testing are basic
ActiveCampaign vs Loops: FAQ
Which is cheaper, ActiveCampaign or Loops?
ActiveCampaign starts at $19/mo and Loops at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do ActiveCampaign and Loops have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. Loops has a free plan.