Brevo vs Loops
Brevo and Loops are both email marketing tools. Brevo is aimed at small businesses, while Loops is aimed at small businesses and developers. Brevo costs less, from $9/mo versus $49/mo for Loops. Both have a free plan.
Email, SMS and CRM priced by emails sent
Email for SaaS: marketing and transactional in one
| Pricing | Freemium · $9 | Freemium · $49 |
| Starting price | $9/mo | $49/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses | Small businesses, Developers |
| Platforms | web, ios, android | web |
| Country | FR · 2012 | US · 2022 |
| Rating | — | — |
Choose Brevo if
SMBs and e-commerce stores with large lists who send a few campaigns a month and need transactional email too.
- Volume-based pricing, unlimited contacts
- Transactional and marketing email in one account
- GDPR-friendly, EU-based
Look elsewhere if: Creators (Kit, beehiiv) or advanced e-commerce segmentation (Klaviyo).
Choose Loops if
Early and growth-stage SaaS teams who want lifecycle and transactional email without complexity.
- Purpose-built for SaaS lifecycle email
- Replaces two tools (marketing + transactional)
- Clean, fast, developer-friendly
Look elsewhere if: E-commerce, multichannel messaging or heavy template design.
Brevo vs Loops pricing
Brevo
- Free$0300 emails/day
- Starter$9/moFrom 5,000 emails/mo; 10% off yearly; no Brevo logo
- Standard$18/moAutomation, A/B tests, send-time optimization
- Professional$499/moFrom 150,000 emails/mo; 10 seats, WhatsApp, push
- EnterpriseCustomDedicated IP, SSO, multi-account
Loops
- Free$01,000 subscribed contacts, 4,000 sends/30 days
- Growthfrom $49/mo5,000 contacts, unlimited sends, scales by contacts
- EnterpriseCustom1.5M+ contacts, priority support
Brevo · Key features
- Email campaigns with drag-and-drop editor and templates
- Marketing automation workflows and lead scoring
- Transactional email and SMS APIs
- SMS, WhatsApp and push campaigns
- Sales CRM, meetings and live chat
- Landing pages, forms and Facebook Ads integration
Cons
- Daily send cap on free plan
- Templates and editor less polished than Mailchimp
- Deliverability on shared IPs varies
Loops · Key features
- Campaigns, event-triggered loops and transactional email in one tool
- Simple Notion-style editor optimized for deliverability
- Contact properties and events via API, Segment and Zapier
- Audience filters and basic segmentation
- Unsubscribe groups and transactional separation
- Dashboards for opens, clicks and loop performance
Cons
- Limited design capabilities
- No SMS or push
- Segmentation and testing are basic
Brevo vs Loops: FAQ
Which is cheaper, Brevo or Loops?
Brevo starts at $9/mo and Loops at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do Brevo and Loops have a free plan?
Yes, both Brevo and Loops have a free plan; paid plans add more usage and features.