Kit vs Loops
Kit and Loops are both email marketing tools. Kit is aimed at creators, while Loops is aimed at small businesses and developers. Kit costs less, from $39/mo versus $49/mo for Loops. Both have a free plan.
| Pricing | Freemium · $39 | Freemium · $49 |
| Starting price | $39/mo | $49/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Creators | Small businesses, Developers |
| Platforms | web | web |
| Country | US · 2013 | US · 2022 |
| Rating | — | — |
Choose Kit if
Independent creators and small media businesses whose revenue depends on an owned email audience.
- Free up to 10,000 subscribers with unlimited sends
- Tagging and automations are powerful yet simple
- Built-in monetization and audience growth tools
Look elsewhere if: Online stores needing product feeds and abandoned-cart flows, or B2B teams needing CRM-style lead management.
Choose Loops if
Early and growth-stage SaaS teams who want lifecycle and transactional email without complexity.
- Purpose-built for SaaS lifecycle email
- Replaces two tools (marketing + transactional)
- Clean, fast, developer-friendly
Look elsewhere if: E-commerce, multichannel messaging or heavy template design.
Kit vs Loops pricing
Kit
- Free$0Up to 10,000 subscribers, unlimited broadcasts, forms
- Creator$39/mo1,000 subs; $33/mo billed yearly; unlimited automations, 2 users
- Pro$79/mo1,000 subs; $66/mo yearly; referrals, scoring, unlimited users
Loops
- Free$01,000 subscribed contacts, 4,000 sends/30 days
- Growthfrom $49/mo5,000 contacts, unlimited sends, scales by contacts
- EnterpriseCustom1.5M+ contacts, priority support
Kit · Key features
- Text-first editor designed for deliverability and personal tone
- Tag and segment subscribers by behavior, form or product
- Visual automation builder with rules and sequences
- Kit Commerce for digital products and paid newsletters
- Creator Network recommendations and newsletter referral program
- Landing pages, forms and link pages included
Cons
- Limited design templates; not for image-heavy campaigns
- Reporting is basic below the Pro plan
- Fewer e-commerce integrations than Klaviyo or Mailchimp
Loops · Key features
- Campaigns, event-triggered loops and transactional email in one tool
- Simple Notion-style editor optimized for deliverability
- Contact properties and events via API, Segment and Zapier
- Audience filters and basic segmentation
- Unsubscribe groups and transactional separation
- Dashboards for opens, clicks and loop performance
Cons
- Limited design capabilities
- No SMS or push
- Segmentation and testing are basic
Kit vs Loops: FAQ
Which is cheaper, Kit or Loops?
Kit starts at $39/mo and Loops at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do Kit and Loops have a free plan?
Yes, both Kit and Loops have a free plan; paid plans add more usage and features.
Which is better for small businesses, Kit or Loops?
Loops lists small businesses as a core audience, while Kit is aimed more at creators.