Synter
AI agent operator that runs paid ads on 40+ ad platforms via MCP
Synter is an ad management & attribution tool for Agencies and Small businesses, offered as freemium ($20/mo). Founded in 2025. Popular alternatives include AppsFlyer, Adjust, Singular.
About Synter
Synter is an AI agent operator for paid media from Synter Media, founded in 2025 by Joel Horwitz. Advertisers connect their ad accounts once, then use Claude, Cursor, ChatGPT or Synter's own agents to plan, launch, report on and optimize campaigns through official platform APIs.
Synter's site claims 43 platforms for its MCP server and API (its launch page says 30+), including Google Ads, Meta, LinkedIn, TikTok, Amazon Ads and The Trade Desk, with several still in beta or request-access. Spend caps, policy checks, human approval and a change log with rollback sit around every change. Usage is metered: reads are free, a pause costs $0.05, a campaign launch $5 over MCP, and tools without a listed rate $0.25. Solo at $20 a month includes $20 of credits, Scale at $500 adds 5 seats, Autopilot and CRM sync, and Custom serves agencies.
It fits growth teams and agencies that already work in AI coding agents and run several ad channels. Madgicx focuses on Meta ads and Optmyzr on rule-based PPC management, while Synter covers more channels through one agent connection. The company is young, coverage varies by platform, and actions inside the Synter web app cost five times the MCP rate.
On November 3, 2026 Synter launched Synter Canvas on Product Hunt, pitched as a way for your AI agent to build, launch and optimize campaigns behind safety gates, and it was ranked #4 on Product Hunt's daily leaderboard for that date. Buying tip: start with free read-only reporting and the per-action rate map, then decide whether Solo credits cover your monthly writes.
Key features of Synter
- MCP server and API for Claude, Cursor, ChatGPT and other agents
- 40+ listed ad platforms, from Google and Meta to The Trade Desk
- Campaign IDE with a document canvas for authoring and project work
- Spend caps, policy checks and human approval before changes ship
- Change log with before and after states and rollback
- Cross-platform reporting, attribution and media mix modeling
- Pixels, CAPI and CRM conversion return to ad platforms
- Creative tools with image and video generation billed per asset
Pros and cons
Pros
- Read-only reporting across connected platforms is free
- One agent connection replaces many separate ad managers
- No percentage of ad spend; platforms bill media directly
- Per-action rates are published and can be checked before a call
- Approval gates and rollback reduce the risk of agent mistakes
Cons
- Young company founded in 2025 with mostly self-reported results
- Many platforms are still beta or request-access only
- Actions in the Synter web app cost 5x the MCP rate
- Autopilot, bulk execution and CRM sync need the $500 Scale plan
- Solo is limited to one seat and one workspace
Synter pricing
Synter uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Solo | $20 / mo | $20 usage credits, 1 seat, 1 workspace; $200/yr billed annually |
| Scale | $500 / mo | $500 credits, 5 seats, Autopilot, CRM sync; $5,000/yr annually |
| Custom | Custom | Unlimited seats, SSO, DSP and CTV access, white-label portal |
Source: synterai.com · checked on Nov 4, 2026
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How Synter compares in Ad management & attribution
- Rank by votes
- #1 / 21
- Starting price
- $20
- Free alternatives
- 0
0 votes from members
87% below the category median ($150/mo)
Free or open-source tools in Ad management & attribution
Synter ranks #1 of 21 ad management & attribution tools by community votes and is priced below most tools in the category.
Common use cases
- 1Running Google, Meta and LinkedIn campaigns from Claude or Cursor
- 2Pulling one cross-platform performance report without exports
- 3Shifting budget between channels with approval before each change
- 4Agencies managing separate client workspaces and white-label reports
- 5Sending CRM pipeline conversions back to ad platforms
Best for
Growth teams and agencies that run several ad channels and want an AI agent to execute changes with approvals and spend caps.
Not ideal for
Advertisers who only run Meta or search campaigns and prefer a mature single-channel tool (Madgicx, Optmyzr).
Integrations
- Google Ads
- Meta Ads
- LinkedIn Ads
- TikTok Ads
- Amazon Ads
- The Trade Desk
- HubSpot
- Salesforce
Our take
Synter is a credible option if your team already lives in AI agents and wants one controlled connection to many ad platforms. Test it on free reporting first and estimate write volume, since metered actions, not seats, drive the bill.
FAQ
- What is Synter?
- Synter is an Ad management & attribution tool: AI agent operator that runs paid ads on 40+ ad platforms via MCP.
- How much does Synter cost?
- Synter uses a Freemium model; paid plans start at $20 per month.
- What are the best alternatives to Synter?
- Community-listed alternatives to Synter include AppsFlyer, Adjust, Singular, Ruler Analytics.
- What does Synter integrate with?
- Synter integrates with Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Amazon Ads, The Trade Desk and more.
- Which platforms does Synter support?
- Synter is available on web.
- Who is Synter for?
- Growth teams and agencies that run several ad channels and want an AI agent to execute changes with approvals and spend caps.
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