AdRoll is an Ad management & attribution tool: Retargeting and cross-channel ads for SMBs.

How much does AdRoll cost?

AdRoll uses a Freemium model; see the vendor's pricing page for current plans.

What are the best alternatives to AdRoll?

Community-listed alternatives to AdRoll include Orphex MCP, Cometly, Everflow, Fraud Blocker.

What does AdRoll integrate with?

AdRoll integrates with Shopify, WooCommerce, BigCommerce, Salesforce, HubSpot, Meta and more.

AdRoll

Retargeting and cross-channel ads for SMBs

FreemiumAd management & attribution

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AdRoll is an ad management & attribution tool for Small businesses and E-commerce, offered as freemium. Based in United States, founded in 2007. Popular alternatives include Orphex MCP, Cometly, Everflow.

About AdRoll

AdRoll is a cross-channel advertising platform from NextRoll, the San Francisco company that also runs the B2B account-based marketing product RollWorks. It started as one of the first self-serve retargeting tools and still does that job best: it follows site visitors who did not convert with display and social ads, then brings them back with dynamic product ads that show the exact items they viewed.

Around retargeting, AdRoll adds prospecting audiences, email marketing, audience segmentation and a multi-touch attribution dashboard, so a small team can run display, social and email from one place without managing each network separately. Opening an account and installing the pixel is free; you pay for the media you buy at dynamic CPM rates with no minimum spend, cross-channel attribution and social ads are add-ons, and managed services and ABM packages are quoted by sales. Integrations with Shopify, BigCommerce, WooCommerce and Salesforce make setup quick for online stores.

AdRoll fits SMB and mid-market e-commerce brands and B2B companies that lack an in-house paid media specialist. Experienced media buyers usually get more control and lower costs inside Meta Ads Manager and Google Ads directly, and reporting can overlap or conflict with what those platforms claim. Compared with Criteo, AdRoll is easier for small budgets; compared with running Google and Meta retargeting yourself, it trades some control for convenience and a single view of performance.

Key features of AdRoll

Display and social retargeting
Audience segmentation
Email marketing
Attribution dashboard
Dynamic product ads
B2B account-based marketing (RollWorks)

Pros and cons

Pros

Simple retargeting setup
Cross-channel in one place
Good for SMBs
Dynamic product ads

Cons

Managed services need qualifying spend
Less control than native platforms
Reporting overlaps
Mixed reviews on support

AdRoll pricing

AdRoll uses a freemium model.

Plan	Price	Includes
Self-Service (Ads)	Usage-based	Dynamic CPM pricing, no minimum spend, pay for media you run
Managed Services	Custom	With qualifying ad spend; Advanced package needs yearly commitment
ABM packages	Custom	Account-based ads and marketing (RollWorks); request a demo

Source: www.adroll.com · checked on Oct 20, 2026

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How AdRoll compares in Ad management & attribution

Rank by votes: #1 / 22
Starting price: $0
Free alternatives: 0

AdRoll ranks #1 of 22 ad management & attribution tools by community votes and is not directly comparable on price.

Common use cases

1Store retargeting cart abandoners
2Brand running display and social retargeting
3B2B ABM campaigns
4SMB without ad agency

Best for

SMBs wanting easy retargeting.

Not ideal for

Advanced media buyers using native platforms.

Integrations

Shopify
WooCommerce
BigCommerce
Salesforce
HubSpot
Meta
Google
TikTok

Our take

AdRoll is easy retargeting for teams without ad specialists.

FAQ

What is AdRoll?: AdRoll is an Ad management & attribution tool: Retargeting and cross-channel ads for SMBs.
How much does AdRoll cost?: AdRoll uses a Freemium model; see the vendor's pricing page for current plans.
What are the best alternatives to AdRoll?: Community-listed alternatives to AdRoll include Orphex MCP, Cometly, Everflow, Fraud Blocker.
What does AdRoll integrate with?: AdRoll integrates with Shopify, WooCommerce, BigCommerce, Salesforce, HubSpot, Meta and more.
Which platforms does AdRoll support?: AdRoll is available on web.
Who is AdRoll for?: SMBs wanting easy retargeting.

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