AdRoll is a ad management & attribution tool for Small businesses and E-commerce, offered as freemium. Founded in United States in 2007.
About AdRoll
AdRoll is a cross-channel advertising platform from NextRoll, the San Francisco company that also runs the B2B account-based marketing product RollWorks. It started as one of the first self-serve retargeting tools and still does that job best: it follows site visitors who did not convert with display and social ads, then brings them back with dynamic product ads that show the exact items they viewed.
Around retargeting, AdRoll adds prospecting audiences, email marketing, audience segmentation and a multi-touch attribution dashboard, so a small team can run display, social and email from one place without managing each network separately. Opening an account and installing the pixel is free; you pay for the media you buy at dynamic CPM rates with no minimum spend, cross-channel attribution and social ads are add-ons, and managed services and ABM packages are quoted by sales. Integrations with Shopify, BigCommerce, WooCommerce and Salesforce make setup quick for online stores.
AdRoll fits SMB and mid-market e-commerce brands and B2B companies that lack an in-house paid media specialist. Experienced media buyers usually get more control and lower costs inside Meta Ads Manager and Google Ads directly, and reporting can overlap or conflict with what those platforms claim. Compared with Criteo, AdRoll is easier for small budgets; compared with running Google and Meta retargeting yourself, it trades some control for convenience and a single view of performance.
Key features of AdRoll
- Display and social retargeting
- Audience segmentation
- Email marketing
- Attribution dashboard
- Dynamic product ads
- B2B account-based marketing (RollWorks)
Pros and cons
Pros
- Simple retargeting setup
- Cross-channel in one place
- Good for SMBs
- Dynamic product ads
Cons
- Managed services need qualifying spend
- Less control than native platforms
- Reporting overlaps
- Mixed reviews on support
AdRoll pricing
AdRoll uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Self-Service (Ads) | Usage-based | Dynamic CPM pricing, no minimum spend, pay for media you run |
| Managed Services | Custom | With qualifying ad spend; Advanced package needs yearly commitment |
| ABM packages | Custom | Account-based ads and marketing (RollWorks); request a demo |
Source: www.adroll.com · checked on Oct 20, 2026
How AdRoll compares in Ad management & attribution
- Rank by votes
- #1 / 17
- Starting price
- $0
- Free alternatives
- 0
0 votes from members
Category median is $259/mo
Free or open-source tools in Ad management & attribution
AdRoll ranks #1 of 17 ad management & attribution tools by community votes and is not directly comparable on price.
Common use cases
- 1Store retargeting cart abandoners
- 2Brand running display and social retargeting
- 3B2B ABM campaigns
- 4SMB without ad agency
Best for
SMBs wanting easy retargeting.
Not ideal for
Advanced media buyers using native platforms.
Integrations
- Shopify
- WooCommerce
- BigCommerce
- Salesforce
- HubSpot
- Meta
- TikTok
Our take
AdRoll is easy retargeting for teams without ad specialists.
FAQ
- What is AdRoll?
- AdRoll is a Ad management & attribution tool: Retargeting and cross-channel ads for SMBs.
- How much does AdRoll cost?
- AdRoll uses a Freemium model; see the vendor's pricing page for current plans.
- What does AdRoll integrate with?
- AdRoll integrates with Shopify, WooCommerce, BigCommerce, Salesforce, HubSpot, Meta and more.
- Which platforms does AdRoll support?
- AdRoll is available on web.
- Who is AdRoll for?
- SMBs wanting easy retargeting.
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