Branch
Mobile deep linking and attribution platform for app marketers
Branch is a ad management & attribution tool for Developers and Enterprise, offered as paid. Founded in United States in 2014.
About Branch
Branch (Branch Metrics) is a mobile linking and measurement company founded in 2014 in California by Alex Austin, Mike Molinet, Mada Seghete and Dmitri Gaskin. It says more than 100,000 brands use its platform. Its core job: make links open the right screen inside an app across web, email, social, ads and SMS, and measure which campaigns drive installs and in-app actions.
The platform is split into products: Engagement for deep links that survive app installs and handle thousands of platform edge cases, Performance for mobile attribution (multi-touch, SKAdNetwork Conversion Studio, fraud detection, cohort and LTV analytics), Activation for branded short links and QR codes, Banners for web-to-app Journeys, LinkHub link management and data exports. Ivy is Branch's AI product for growth teams. Attribution is sold in Basics, Essentials and Enterprise tiers without public prices; Basics comes with a free trial.
Branch fits consumer apps with heavy web-to-app, email and referral traffic where reliable deep linking matters as much as attribution. Pricing can climb steeply with usage, and its attribution suite is less dominant than AppsFlyer, the market leader for paid user acquisition, or Adjust, which is strong in gaming. Teams using Firebase Dynamic Links need a replacement since Google shut that service down in August 2025.
If you mainly need deep links, ask Branch for an Engagement-only quote; if you need an MMP, run Branch against AppsFlyer and Adjust and compare SKAN modelling and partner coverage with your own ad networks.
Key features of Branch
- Deferred deep links that route users after install to the right screen
- Universal Links and App Links handling across email, social and ads
- Multi-touch mobile attribution with configurable lookback windows
- SKAN Conversion Studio and SKAN LTV modelling for iOS
- Fraud detection and reporting on Essentials and above
- Web-to-app smart banners (Journeys) and branded QR codes
- LinkHub for creating and analysing links at scale
- Ivy, Branch's AI product for growth teams working on its data
Pros and cons
Pros
- Best-known deep linking product with wide edge-case coverage
- Combines linking and attribution in one SDK
- Strong email deep linking with ESP partners like Braze
- 80+ platform partners including Apple, Google, Meta and TikTok
- Useful replacement for Firebase Dynamic Links
Cons
- No public prices, and costs climb steeply with usage
- Basics tier limits ad partner connections to three
- CTV/OTT measurement only on Enterprise
- Attribution share trails AppsFlyer and Adjust
- Many separate products make packaging confusing
Branch pricing
Branch uses a paid model.
| Plan | Price | Includes |
|---|---|---|
| Basics | Custom | Free trial; up to 3 ad partners, dashboards, user targeting |
| Essentials | Custom | Unlimited partners, SKAN guidance, fraud detection, LTV |
| Enterprise | Custom | LTV prediction, CTV/OTT measurement, advanced SKAN, APIs |
Source: www.branch.io · checked on Oct 20, 2026
How Branch compares in Ad management & attribution
- Rank by votes
- #1 / 17
- Starting price
- —
- Free alternatives
- 0
0 votes from members
Category median is $259/mo
Free or open-source tools in Ad management & attribution
Branch ranks #1 of 17 ad management & attribution tools by community votes and is not directly comparable on price.
Common use cases
- 1Sending email and SMS links that open the exact in-app screen
- 2Measuring paid installs and SKAN results across ad networks
- 3Referral programs with deferred deep links and rewards
- 4Web-to-app banners that move mobile web visitors into the app
- 5QR codes on packaging or in stores that open the app
- 6Migrating off Firebase Dynamic Links
Best for
Consumer app teams that need reliable deep linking across owned channels plus mobile attribution in one SDK.
Not ideal for
Gaming or performance teams focused purely on paid UA measurement (AppsFlyer, Adjust).
Integrations
- Meta
- Google Ads
- TikTok
- Snap
- Braze
- Amplitude
- MoEngage
- Movable Ink
Our take
Branch is the strongest choice when deep linking is central to your growth, from email to referrals and QR codes. For pure attribution, benchmark it against AppsFlyer and Adjust and negotiate usage tiers before signing.
FAQ
- What is Branch?
- Branch is a Ad management & attribution tool: Mobile deep linking and attribution platform for app marketers.
- How much does Branch cost?
- Branch uses a Paid model; see the vendor's pricing page for current plans.
- What does Branch integrate with?
- Branch integrates with Meta, Google Ads, TikTok, Snap, Braze, Amplitude and more.
- Which platforms does Branch support?
- Branch is available on web, ios, android.
- Who is Branch for?
- Consumer app teams that need reliable deep linking across owned channels plus mobile attribution in one SDK.
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