Branch is an Ad management & attribution tool: Mobile deep linking and attribution platform for app marketers.

How much does Branch cost?

Branch uses a paid model with no public price list and no free trial; contact Branch for a custom quote.

What are the best alternatives to Branch?

Community-listed alternatives to Branch include Adjust, AppsFlyer, Orphex MCP, Triple Whale.

What does Branch integrate with?

Branch integrates with Meta, Google Ads, TikTok, Snap, Braze, Amplitude and more.

Which platforms does Branch support?

Branch is available on web, ios, android.

Branch

Mobile deep linking and attribution platform for app marketers

PaidAd management & attribution Analytics

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Branch is an ad management & attribution tool for Developers and Enterprise, offered as paid. Based in United States, founded in 2014. Popular alternatives include Adjust, AppsFlyer, Orphex MCP.

About Branch

Branch (Branch Metrics) is a mobile linking and measurement company founded in 2014 in California by Alex Austin, Mike Molinet, Mada Seghete and Dmitri Gaskin. It says more than 100,000 brands use its platform. Its core job: make links open the right screen inside an app across web, email, social, ads and SMS, and measure which campaigns drive installs and in-app actions.

The platform is split into products: Engagement for deep links that survive app installs and handle thousands of platform edge cases, Performance for mobile attribution (multi-touch, SKAdNetwork Conversion Studio, fraud detection, cohort and LTV analytics), Activation for branded short links and QR codes, Banners for web-to-app Journeys, LinkHub link management and data exports. Ivy is Branch's AI product for growth teams. Attribution is sold in Basics, Essentials and Enterprise tiers without public prices; Basics comes with a free trial.

Branch fits consumer apps with heavy web-to-app, email and referral traffic where reliable deep linking matters as much as attribution. Pricing can climb steeply with usage, and its attribution suite is less dominant than AppsFlyer, the market leader for paid user acquisition, or Adjust, which is strong in gaming. Teams using Firebase Dynamic Links need a replacement since Google shut that service down in August 2025.

If you mainly need deep links, ask Branch for an Engagement-only quote; if you need an MMP, run Branch against AppsFlyer and Adjust and compare SKAN modelling and partner coverage with your own ad networks.

Key features of Branch

Deferred deep links that route users after install to the right screen
Universal Links and App Links handling across email, social and ads
Multi-touch mobile attribution with configurable lookback windows
SKAN Conversion Studio and SKAN LTV modelling for iOS
Fraud detection and reporting on Essentials and above
Web-to-app smart banners (Journeys) and branded QR codes
LinkHub for creating and analysing links at scale
Ivy, Branch's AI product for growth teams working on its data

Pros and cons

Pros

Best-known deep linking product with wide edge-case coverage
Combines linking and attribution in one SDK
Strong email deep linking with ESP partners like Braze
80+ platform partners including Apple, Google, Meta and TikTok
Useful replacement for Firebase Dynamic Links

Cons

No public prices, and costs climb steeply with usage
Basics tier limits ad partner connections to three
CTV/OTT measurement only on Enterprise
Attribution share trails AppsFlyer and Adjust
Many separate products make packaging confusing

Branch pricing

Branch uses a paid model.

Plan	Price	Includes
Basics	Custom	Free trial; up to 3 ad partners, dashboards, user targeting
Essentials	Custom	Unlimited partners, SKAN guidance, fraud detection, LTV
Enterprise	Custom	LTV prediction, CTV/OTT measurement, advanced SKAN, APIs

Source: www.branch.io · checked on Oct 20, 2026

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How Branch compares in Ad management & attribution

Rank by votes: #1 / 22
Starting price: —
Free alternatives: 0

Branch ranks #1 of 22 ad management & attribution tools by community votes and is not directly comparable on price.

Common use cases

1Sending email and SMS links that open the exact in-app screen
2Measuring paid installs and SKAN results across ad networks
3Referral programs with deferred deep links and rewards
4Web-to-app banners that move mobile web visitors into the app
5QR codes on packaging or in stores that open the app
6Migrating off Firebase Dynamic Links

Best for

Consumer app teams that need reliable deep linking across owned channels plus mobile attribution in one SDK.

Not ideal for

Gaming or performance teams focused purely on paid UA measurement (AppsFlyer, Adjust).

Integrations

Meta
Google Ads
TikTok
Snap
Braze
Amplitude
MoEngage
Movable Ink

Our take

Branch is the strongest choice when deep linking is central to your growth, from email to referrals and QR codes. For pure attribution, benchmark it against AppsFlyer and Adjust and negotiate usage tiers before signing.

FAQ

What is Branch?: Branch is an Ad management & attribution tool: Mobile deep linking and attribution platform for app marketers.
How much does Branch cost?: Branch uses a paid model with no public price list and no free trial; contact Branch for a custom quote.
What are the best alternatives to Branch?: Community-listed alternatives to Branch include Adjust, AppsFlyer, Orphex MCP, Triple Whale.
What does Branch integrate with?: Branch integrates with Meta, Google Ads, TikTok, Snap, Braze, Amplitude and more.
Which platforms does Branch support?: Branch is available on web, ios, android.
Who is Branch for?: Consumer app teams that need reliable deep linking across owned channels plus mobile attribution in one SDK.

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