Supermetrics
Marketing data connector for Sheets, Looker Studio and warehouses
Supermetrics is a data integration & ETL tool for Agencies and Small businesses, offered as paid. Founded in in 2013.
About Supermetrics
Supermetrics is a marketing data integration platform from Helsinki, Finland, founded in 2013 by Mikael Thuneberg, who started with a spreadsheet add-on for pulling Google Analytics data. It has grown into one of the most widely used marketing connectors, with hundreds of thousands of users across agencies and in-house teams. Its core job is moving data out of ad platforms, analytics, SEO and social tools into the reporting destination a team already uses.
Supermetrics offers connectors for sources such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, GA4, Search Console and HubSpot, and sends data to destinations including Google Sheets, Excel, Looker Studio and Power BI, plus AI assistants like Claude, ChatGPT and Microsoft Copilot. Enterprise plans add data warehouse destinations such as BigQuery and Snowflake, along with transformation and storage options. Plans are priced in euros by number of data sources, users and accounts per source, and include Supermetrics Studio AI credits.
It fits agencies and marketing teams that build reports in Sheets or Looker Studio and need reliable, scheduled refreshes. The trade-off is cost: each extra source, destination or account raises the bill, and prices are higher than tools like Coupler.io or Windsor.ai. Fivetran and Airbyte are better for broad company-wide data pipelines, while Databox is a full dashboard tool rather than a connector.
Buying tip: prices are listed in EUR, so US buyers pay the euro rate converted. Count your sources and ad accounts carefully, since Starter allows only 2 sources with 2 accounts each.
Key features of Supermetrics
- Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4 and Search Console
- Destinations in Google Sheets, Excel, Looker Studio and Power BI
- Marketing data available in Claude, ChatGPT and Microsoft Copilot
- Scheduled refreshes and automatic data updates for recurring reports
- Warehouse destinations such as BigQuery and Snowflake on Enterprise
- Supermetrics Studio with monthly AI credits for analysis
- Templates for common paid media and SEO reports
Pros and cons
Pros
- Very broad catalog of marketing connectors
- Works inside tools marketers already know, like Sheets and Looker Studio
- Reliable scheduled refreshes for client reporting
- 14-day trial without a credit card
- New AI destinations let teams query ad data in chat
Cons
- Gets expensive as sources, accounts and destinations add up
- Priced in euros, which complicates USD budgeting
- Starter is very limited at 2 sources and 1 user
- Warehouse destinations only on the custom Enterprise plan
- Cheaper connectors exist for small teams
Supermetrics pricing
Supermetrics uses a paid model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Starter | €49 / mo | €39/mo billed annually; 2 sources, 1 user, 1 destination |
| Growth | €199 / mo | €159/mo billed annually; 7 sources, 2 users |
| Enterprise | Custom | Custom sources and users; warehouses like BigQuery, Snowflake |
Source: supermetrics.com · checked on Oct 20, 2026
How Supermetrics compares in Data integration & ETL
- Rank by votes
- #1 / 16
- Starting price
- —
- Free alternatives
- 2
0 votes from members
Category median is $100/mo
Free or open-source tools in Data integration & ETL
Supermetrics ranks #1 of 16 data integration & etl tools by community votes and is not directly comparable on price.
Common use cases
- 1Agency client reporting in Looker Studio
- 2Cross-channel paid media dashboards in Google Sheets
- 3Loading ad spend and conversions into BigQuery or Snowflake
- 4Weekly marketing KPI reports in Excel or Power BI
- 5Asking an AI assistant about campaign performance
Best for
Agencies and marketing teams that build recurring reports in Sheets, Looker Studio or Power BI from many ad platforms.
Not ideal for
Data teams needing a general ELT pipeline for every business system, or very small budgets (Fivetran, Airbyte, Coupler.io).
Integrations
- Google Ads
- Meta Ads
- LinkedIn Ads
- Google Analytics 4
- Looker Studio
- Google Sheets
- BigQuery
- Snowflake
Our take
Supermetrics remains the default marketing connector for agencies because of its source coverage and reliability. Start on Growth if you report across more than two channels, and compare total cost with cheaper connectors if you only need a few sources.
FAQ
- What is Supermetrics?
- Supermetrics is a Data integration & ETL tool: Marketing data connector for Sheets, Looker Studio and warehouses.
- How much does Supermetrics cost?
- Supermetrics uses a Paid model; see the vendor's pricing page for current plans.
- Does Supermetrics have a free trial?
- Yes, Supermetrics offers a 14-day free trial.
- What does Supermetrics integrate with?
- Supermetrics integrates with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics 4, Looker Studio, Google Sheets and more.
- Which platforms does Supermetrics support?
- Supermetrics is available on web.
- Who is Supermetrics for?
- Agencies and marketing teams that build recurring reports in Sheets, Looker Studio or Power BI from many ad platforms.
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