Optmyzr is an Ad management & attribution tool: PPC management automation for agencies.

How much does Optmyzr cost?

Optmyzr uses a Paid model; paid plans start at $299 per month.

What are the best alternatives to Optmyzr?

Community-listed alternatives to Optmyzr include Synter, Hyros, Madgicx, Supermetrics.

Does Optmyzr have a free trial?

Yes, Optmyzr offers a 14-day free trial.

What does Optmyzr integrate with?

Optmyzr integrates with Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, Google Analytics, Looker Studio and more.

Optmyzr

PPC management automation for agencies

Paid · $299Ad management & attribution SEO tools

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Optmyzr is an ad management & attribution tool for Agencies, offered as paid ($299/mo). Based in United States, founded in 2013. Popular alternatives include Synter, Hyros, Madgicx.

About Optmyzr

Optmyzr is a PPC management and optimization platform co-founded in 2013 by Frederick Vallaeys, one of Google's early AdWords team members. It helps agencies and in-house search marketers manage Google Ads, Microsoft Advertising and Amazon Ads accounts more efficiently by combining one-click optimizations, automation and reporting in one tool.

The platform suggests and applies optimizations such as bid adjustments, negative keywords from search term analysis, ad text tests and budget changes, always with a human review step. A rule engine lets users write their own if-then automations, and Optmyzr also offers ready-made Google Ads scripts. Budget pacing alerts warn when campaigns overspend or underspend against monthly targets, account audits check hundreds of best practices, and the PPC Investigator explains why key metrics changed between periods. Automated, white-labeled reports and dashboards serve agency clients. Pricing is based on monthly ad spend under management, with Essentials and Premium tiers priced by spend (from $299 a month, or $209 billed annually) and a quoted Enterprise plan.

Optmyzr fits agencies managing many accounts and in-house teams with substantial search budgets, where saved hours easily justify the fee. Small advertisers with modest monthly spend usually get enough from native Google Ads recommendations and automated rules. Adalysis is the closest competitor for ad testing and audits, Swydo and AgencyAnalytics focus more on client reporting, and Skai or Marin Software serve enterprise multi-channel advertisers with larger budgets.

Key features of Optmyzr

One-click optimizations
Rule engine and scripts
Budget pacing
Account audits
PPC investigator
Automated reports

Pros and cons

Pros

Saves hours on PPC management
Agency-friendly
Strong Google Ads depth
Good support

Cons

Expensive for small accounts
Learning curve
Mainly search-focused
Spend-based pricing

Optmyzr pricing

Optmyzr uses a paid model. A 14-day free trial is available.

Plan	Price	Includes
Essentials	$299 / mo	Up to $25K ad spend, 25 accounts; $209/mo billed annually
Premium	$389 / mo	Up to $25K spend; $272/mo billed annually; full toolkit
Enterprise	Custom	$500K+ spend, SSO, custom API

Source: www.optmyzr.com · checked on Oct 20, 2026

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How Optmyzr compares in Ad management & attribution

Rank by votes: #1 / 22
Starting price: $299
Free alternatives: 0

Optmyzr ranks #1 of 22 ad management & attribution tools by community votes and is priced above most tools in the category.

Common use cases

1Agency managing 50 Google Ads accounts
2Budget pacing across campaigns
3Diagnosing performance drops
4Automated client reports

Best for

PPC agencies and in-house search teams.

Not ideal for

Small advertisers spending little.

Integrations

Google Ads
Microsoft Ads
Amazon Ads
Meta Ads
Google Analytics
Looker Studio

Our take

Optmyzr is the PPC manager's best automation toolkit.

FAQ

What is Optmyzr?: Optmyzr is an Ad management & attribution tool: PPC management automation for agencies.
How much does Optmyzr cost?: Optmyzr uses a Paid model; paid plans start at $299 per month.
What are the best alternatives to Optmyzr?: Community-listed alternatives to Optmyzr include Synter, Hyros, Madgicx, Supermetrics.
Does Optmyzr have a free trial?: Yes, Optmyzr offers a 14-day free trial.
What does Optmyzr integrate with?: Optmyzr integrates with Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, Google Analytics, Looker Studio and more.
Which platforms does Optmyzr support?: Optmyzr is available on web.
Who is Optmyzr for?: PPC agencies and in-house search teams.

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