Optmyzr is a ad management & attribution tool for Agencies, offered as paid ($299/mo). Founded in United States in 2013.
About Optmyzr
Optmyzr is a PPC management and optimization platform co-founded in 2013 by Frederick Vallaeys, one of Google's early AdWords team members. It helps agencies and in-house search marketers manage Google Ads, Microsoft Advertising and Amazon Ads accounts more efficiently by combining one-click optimizations, automation and reporting in one tool.
The platform suggests and applies optimizations such as bid adjustments, negative keywords from search term analysis, ad text tests and budget changes, always with a human review step. A rule engine lets users write their own if-then automations, and Optmyzr also offers ready-made Google Ads scripts. Budget pacing alerts warn when campaigns overspend or underspend against monthly targets, account audits check hundreds of best practices, and the PPC Investigator explains why key metrics changed between periods. Automated, white-labeled reports and dashboards serve agency clients. Pricing is based on monthly ad spend under management, with Essentials and Premium tiers priced by spend (from $299 a month, or $209 billed annually) and a quoted Enterprise plan.
Optmyzr fits agencies managing many accounts and in-house teams with substantial search budgets, where saved hours easily justify the fee. Small advertisers with modest monthly spend usually get enough from native Google Ads recommendations and automated rules. Adalysis is the closest competitor for ad testing and audits, Swydo and AgencyAnalytics focus more on client reporting, and Skai or Marin Software serve enterprise multi-channel advertisers with larger budgets.
Key features of Optmyzr
- One-click optimizations
- Rule engine and scripts
- Budget pacing
- Account audits
- PPC investigator
- Automated reports
Pros and cons
Pros
- Saves hours on PPC management
- Agency-friendly
- Strong Google Ads depth
- Good support
Cons
- Expensive for small accounts
- Learning curve
- Mainly search-focused
- Spend-based pricing
Optmyzr pricing
Optmyzr uses a paid model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Essentials | $299 / mo | Up to $25K ad spend, 25 accounts; $209/mo billed annually |
| Premium | $389 / mo | Up to $25K spend; $272/mo billed annually; full toolkit |
| Enterprise | Custom | $500K+ spend, SSO, custom API |
Source: www.optmyzr.com · checked on Oct 20, 2026
How Optmyzr compares in Ad management & attribution
- Rank by votes
- #1 / 17
- Starting price
- $299
- Free alternatives
- 0
0 votes from members
15% above the category median ($259/mo)
Free or open-source tools in Ad management & attribution
Optmyzr ranks #1 of 17 ad management & attribution tools by community votes and is priced above most tools in the category.
Common use cases
- 1Agency managing 50 Google Ads accounts
- 2Budget pacing across campaigns
- 3Diagnosing performance drops
- 4Automated client reports
Best for
PPC agencies and in-house search teams.
Not ideal for
Small advertisers spending little.
Integrations
- Google Ads
- Microsoft Ads
- Amazon Ads
- Meta Ads
- Google Analytics
- Looker Studio
Our take
Optmyzr is the PPC manager's best automation toolkit.
FAQ
- What is Optmyzr?
- Optmyzr is a Ad management & attribution tool: PPC management automation for agencies.
- How much does Optmyzr cost?
- Optmyzr uses a Paid model; paid plans start at $299 per month.
- Does Optmyzr have a free trial?
- Yes, Optmyzr offers a 14-day free trial.
- What does Optmyzr integrate with?
- Optmyzr integrates with Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, Google Analytics, Looker Studio and more.
- Which platforms does Optmyzr support?
- Optmyzr is available on web.
- Who is Optmyzr for?
- PPC agencies and in-house search teams.
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