Adjust vs Synter
Adjust and Synter are both ad management & attribution tools. Adjust is aimed at enterprise and developers, while Synter is aimed at agencies and small businesses. Both have a free plan.
Mobile measurement partner for app attribution and fraud prevention
AI agent operator that runs paid ads on 40+ ad platforms via MCP
| Pricing | Freemium | Freemium · $20 |
| Starting price | Not published | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Enterprise, Developers, Small businesses | Agencies, Small businesses, Enterprise, Developers |
| Platforms | web | web |
| Country | DE · 2012 | — · 2025 |
| Rating | — | — |
Choose Adjust if
Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.
- Mature, widely integrated SDK used by large app publishers
- Free Base tier lets small developers start without a contract
- Strong fraud prevention and privacy-framework support
Look elsewhere if: Web-first DTC brands or apps with little paid marketing (Northbeam, Rockerbox, Google Analytics).
Choose Synter if
Growth teams and agencies that run several ad channels and want an AI agent to execute changes with approvals and spend caps.
- Read-only reporting across connected platforms is free
- One agent connection replaces many separate ad managers
- No percentage of ad spend; platforms bill media directly
Look elsewhere if: Advertisers who only run Meta or search campaigns and prefer a mature single-channel tool (Madgicx, Optmyzr).
Adjust vs Synter pricing
Adjust
- Base$0Up to 1,500 attributions per month; for small developers
- CoreCustomUp to 250,000 attributions per year; annual contract
- EnterpriseCustomOver 250,000 attributions per year; add-ons priced separately
Synter
- Solo$20/mo$20 usage credits, 1 seat, 1 workspace; $200/yr billed annually
- Scale$500/mo$500 credits, 5 seats, Autopilot, CRM sync; $5,000/yr annually
- CustomCustomUnlimited seats, SSO, DSP and CTV access, white-label portal
Adjust · Key features
- Install and in-app event attribution across thousands of ad partners
- SKAdNetwork and AdAttributionKit measurement for privacy-restricted iOS traffic
- Fraud Prevention Suite against click spam, SDK spoofing and fake installs
- Datascape dashboards with cohort, retention and ROAS reporting
- InSight incrementality testing using synthetic control groups
- Deep linking for retargeting and user re-engagement campaigns
Cons
- Core and Enterprise pricing is unpublished and contract-based
- Useful add-ons like fraud prevention and InSight cost extra
- Ownership by AppLovin raises neutrality questions for some buyers
Synter · Key features
- MCP server and API for Claude, Cursor, ChatGPT and other agents
- 40+ listed ad platforms, from Google and Meta to The Trade Desk
- Campaign IDE with a document canvas for authoring and project work
- Spend caps, policy checks and human approval before changes ship
- Change log with before and after states and rollback
- Cross-platform reporting, attribution and media mix modeling
Cons
- Young company founded in 2025 with mostly self-reported results
- Many platforms are still beta or request-access only
- Actions in the Synter web app cost 5x the MCP rate
Adjust vs Synter: FAQ
Do Adjust and Synter have a free plan?
Yes, both Adjust and Synter have a free plan; paid plans add more usage and features.