Northbeam is a ad management & attribution tool for E-commerce and Enterprise, offered as paid ($1500/mo). Founded in United States in 2020. Popular alternatives include Rockerbox, AppsFlyer, Adjust.
About Northbeam
Northbeam is a marketing measurement and attribution platform for scaling e-commerce and direct-to-consumer brands. It answers a question every growth team faces since iOS privacy changes weakened platform tracking: which channels, campaigns and creatives actually drive new customers and revenue. Northbeam combines first-party pixel data, order data from Shopify and other stores, and spend from ad platforms into one view of performance.
Its multi-touch attribution uses machine learning to assign credit across touchpoints and lets teams switch attribution models and windows, including clicks-only and view-through approaches. MMM+ adds media mix modeling for channels that are hard to track at the click level, such as TV, podcasts and out-of-home, and incrementality insights help separate true lift from conversions that would have happened anyway. Creative analytics compare ad performance, and dashboards report on metrics such as first-time customer ROAS. Pricing scales with ad spend, from a month-to-month Starter plan to custom-quoted Enterprise deals.
Northbeam suits brands spending substantial budgets across many paid channels, with analysts or growth leads who can act on model output. Smaller stores will find it expensive and data-hungry, and new users face a learning curve with models and windows. Triple Whale is the common starting point for Shopify brands wanting all-in-one dashboards, Rockerbox and Measured target similar measurement problems, and Google's open-source Meridian or Meta's Robyn are options for teams building their own MMM.
Key features of Northbeam
- Multi-touch attribution with ML
- Media mix modeling (MMM+)
- Incrementality insights
- Creative analytics
- Cross-channel dashboards
- Custom attribution windows
Pros and cons
Pros
- Sophisticated measurement
- Combines MTA and MMM
- Trusted by large DTC brands
- Strong support
Cons
- Expensive
- Usage-based pricing grows with spend
- Requires data volume
- Complex for beginners
Northbeam pricing
Northbeam uses a paid model.
| Plan | Price | Includes |
|---|---|---|
| Starter | $1,500 / mo | Month-to-month, usage-based; ad spend under $1.5M/yr |
| Growth | Custom | Under $200K/mo ad spend, agency services |
| Professional | $3,500 / mo | Up to $500K/mo ad spend, unlimited users |
| Enterprise | Custom | $500K+/mo ad spend, MMM+, dedicated CSM |
Source: www.northbeam.io · checked on Oct 20, 2026
How Northbeam compares in Ad management & attribution
- Rank by votes
- #1 / 17
- Starting price
- $1500
- Free alternatives
- 0
0 votes from members
479% above the category median ($259/mo)
Free or open-source tools in Ad management & attribution
Northbeam ranks #1 of 17 ad management & attribution tools by community votes and is priced above most tools in the category.
Common use cases
- 1Brand spending $500k+/mo on ads
- 2Allocating budget across channels
- 3Measuring TV and podcast impact
- 4Board-level marketing reporting
Best for
Large DTC brands with significant ad spend.
Not ideal for
Small stores (Triple Whale).
Integrations
- Shopify
- Meta
- TikTok
- Snapchat
- Amazon
- Klaviyo
Our take
Northbeam is serious measurement for serious ad budgets.
FAQ
- What is Northbeam?
- Northbeam is a Ad management & attribution tool: Multi-touch attribution for DTC brands.
- How much does Northbeam cost?
- Northbeam uses a Paid model; paid plans start at $1500 per month.
- What are the best alternatives to Northbeam?
- Community-listed alternatives to Northbeam include Rockerbox, AppsFlyer, Adjust, Ruler Analytics.
- What does Northbeam integrate with?
- Northbeam integrates with Shopify, Meta, Google, TikTok, Snapchat, Pinterest and more.
- Which platforms does Northbeam support?
- Northbeam is available on web.
- Who is Northbeam for?
- Large DTC brands with significant ad spend.
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