What is Triple Whale?

Triple Whale is an Ad management & attribution tool: E-commerce attribution and profit analytics.

How much does Triple Whale cost?

Triple Whale uses a Freemium model; paid plans start at $219 per month.

What are the best alternatives to Triple Whale?

Community-listed alternatives to Triple Whale include Northbeam, Hyros, AppsFlyer, Cometly.

What does Triple Whale integrate with?

Triple Whale integrates with Shopify, Meta Ads, Google Ads, TikTok Ads, Klaviyo, Snapchat and more.

Which platforms does Triple Whale support?

Triple Whale is available on web, ios, android.

Triple Whale

E-commerce attribution and profit analytics

Freemium · $219Ad management & attribution Analytics

Visit website

Triple Whale is an ad management & attribution tool for E-commerce, offered as freemium ($219/mo). Based in United States, founded in 2021. Popular alternatives include Northbeam, Hyros, AppsFlyer.

About Triple Whale

Triple Whale is an analytics and attribution platform built for direct-to-consumer brands on Shopify. It connects the store with ad platforms such as Meta, Google and TikTok, email and SMS tools like Klaviyo and other sources, then shows real-time dashboards for revenue, profit, blended ROAS, customer acquisition cost and lifetime value in one place.

The Triple Pixel, a first-party tracking pixel, powers multi-touch attribution that brands use alongside platform-reported numbers, which became less reliable after iOS privacy changes. Creative analytics show which ads and assets perform, cohort and LTV reports reveal how customers behave over time, and higher plans add marketing mix modeling. Moby, the AI layer, answers questions about the data and runs agents that monitor performance and surface insights. There is a free plan, paid Foundation and Automate plans priced by annual store revenue (GMV) on 12-month terms, and custom Enterprise pricing. A mobile app keeps founders on top of daily numbers.

Triple Whale fits Shopify DTC brands spending significantly on paid social. Pricing grows with GMV, attribution remains a model rather than ground truth, and non-Shopify or B2B businesses get far less value. Northbeam focuses on attribution for larger brands, Polar Analytics offers similar Shopify-centric BI, and Lifetimely specializes in profit and LTV reporting.

Key features of Triple Whale

Real-time profit and ROAS dashboards
First-party pixel attribution
Creative performance analytics
LTV and cohort analysis
Moby AI agents
Mobile app

Pros and cons

Pros

Built for Shopify DTC
Unified view across channels
Creative insights
Fast setup

Cons

Pricing scales with GMV
Attribution still modeled
Shopify-centric
Advanced features expensive

Triple Whale pricing

Triple Whale uses a freemium model.

Plan	Price	Includes
Free	$0	No commitment
Foundation	from $219 / mo	Stores under $250K annual GMV; 12-month term
Automate	from $749 / mo	Stores under $250K annual GMV; 12-month term
Enterprise	Custom	Quote

Are you the maker of Triple Whale?

Show a price-verified badge on your site. It displays when we last checked your prices on your own pricing page and links back to this page.

Embed code

<a href="https://happyvalley.dev/tools/triple-whale"><img src="https://happyvalley.dev/api/badge/triple-whale?v=price" alt="Prices verified on Happy Valley" height="32"></a>

How Triple Whale compares in Ad management & attribution

Rank by votes: #1 / 22
Starting price: $219
Free alternatives: 0

Triple Whale ranks #1 of 22 ad management & attribution tools by community votes and is priced above most tools in the category.

Common use cases

1DTC brand tracking true ROAS
2Media buyer optimizing creatives
3Founder daily profit dashboard
4Analyzing customer cohorts

Best for

Shopify DTC brands spending on paid social.

Not ideal for

Non-Shopify or B2B businesses.

Integrations

Shopify
Meta Ads
Google Ads
TikTok Ads
Klaviyo
Snapchat
Pinterest
Amazon

Our take

Triple Whale is the DTC brand's command center; validate attribution with incrementality tests.

FAQ

What is Triple Whale?: Triple Whale is an Ad management & attribution tool: E-commerce attribution and profit analytics.
How much does Triple Whale cost?: Triple Whale uses a Freemium model; paid plans start at $219 per month.
What are the best alternatives to Triple Whale?: Community-listed alternatives to Triple Whale include Northbeam, Hyros, AppsFlyer, Cometly.
What does Triple Whale integrate with?: Triple Whale integrates with Shopify, Meta Ads, Google Ads, TikTok Ads, Klaviyo, Snapchat and more.
Which platforms does Triple Whale support?: Triple Whale is available on web, ios, android.
Who is Triple Whale for?: Shopify DTC brands spending on paid social.

Alternatives to Triple Whale

See all 10

Northbeam
▲ 0
Multi-touch attribution for DTC brands
Paid · $1500E-commerce
checked Oct 20
Hyros
▲ 0
Call and sales attribution for info and high-ticket businesses
PaidSmall businesses
checked Oct 20
AppsFlyer
▲ 0
Mobile attribution and marketing measurement for app teams
FreemiumEnterprise
checked Oct 20
Cometly
▲ 0
Ad attribution with server-side conversion sync for paid media teams
PaidE-commerce
checked Oct 20
Orphex MCP
▲ 0
MCP server that lets AI assistants read and act on ad accounts
Freemium · $40Small businesses
checked Nov 5
Branch
▲ 0
Mobile deep linking and attribution platform for app marketers
PaidDevelopers
checked Oct 20

More Ad management & attribution tools

See all 22

Ruler Analytics
▲ 0
Closed-loop attribution and call tracking for lead-gen marketers
Paid · $400Small businesses
checked Oct 20
AdRoll
▲ 0
Retargeting and cross-channel ads for SMBs
FreemiumSmall businesses
checked Oct 20
Optmyzr
▲ 0
PPC management automation for agencies
Paid · $299Agencies
checked Oct 20
Synter
▲ 0
AI agent operator that runs paid ads on 40+ ad platforms via MCP
Freemium · $20Agencies
checked Nov 4
Supermetrics
▲ 0
Marketing data connector for Sheets, Looker Studio and warehouses
PaidAgencies
checked Oct 20
Dreamdata
▲ 0
B2B revenue attribution and audience activation for marketers
FreemiumSmall businesses
checked Oct 20

Reviews

No reviews yet. Be the first to share real experience.