SimplyBook.me
Online booking system with payments and POS for service businesses
SimplyBook.me is a scheduling & calendar tool for Small businesses and Freelancers, offered as freemium. Founded in in 2009.
About SimplyBook.me
SimplyBook.me is an online appointment booking system for service businesses such as salons, clinics, fitness studios, tutors and consultancies. It started in Iceland in 2009 as a local project to move service bookings online, and SimplyBook.me Ltd is now headquartered in Limassol, Cyprus, with offices in Iceland and Ukraine. Its core job is to give a business a mobile-friendly booking page and widget so clients can pick a service, provider and time slot and pay without a phone call.
The admin side covers calendars for several providers and locations, automatic email and SMS reminders, intake forms and client records. Optional custom features add packages, memberships, gift cards, coupons, waiting lists, tips and a point-of-sale module with Tap to Pay. Plans are priced in euros and capped by monthly bookings: the free plan covers 50 bookings and one provider, while Basic, Standard and Premium raise booking limits, providers and the number of custom features you can switch on.
It fits small and mid-sized service businesses that want booking, payments and light POS in one subscription. The admin interface is dense, the feature toggles take time to learn, and booking caps push busy studios up the tiers quickly. Calendly suits meeting scheduling for knowledge workers better, Acuity Scheduling is simpler for solo practitioners, and Setmore is easier for small teams that only need a calendar.
Buying tip: count your monthly bookings before picking a tier, because SMS credits, a custom domain and your own SMS gateway are sold separately.
Key features of SimplyBook.me
- Mobile-optimised booking website plus embeddable widget for your own site
- Multi-provider and multi-location calendars with service-level rules
- Online payments via Stripe, PayPal, Square, Apple Pay and Google Pay
- Point-of-sale module with Tap to Pay, QR codes and payment links
- Booking through Google, Facebook, Instagram and a branded client app
- Packages, memberships, gift cards, coupons and loyalty as add-on features
- Automatic email and SMS reminders with intake forms
- Admin app for iOS and Android to manage bookings on the go
Pros and cons
Pros
- Very broad feature set for a booking tool at this price
- Free plan is permanent, not just a trial
- Payments, POS and memberships remove the need for separate tools
- Booking site available in many languages
- Annual billing saves up to about 17%
Cons
- Admin panel is cluttered and has a learning curve
- Monthly booking caps force upgrades for busy businesses
- SMS credits, custom domain and SMS gateway cost extra
- Prices are in euros, so USD and TRY costs move with exchange rates
- HIPAA features require careful setup and are off by default
SimplyBook.me pricing
SimplyBook.me uses a freemium model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Free | €0 | 50 bookings/mo, 1 provider, 1 custom feature |
| Basic | €13.9 / mo | €11.9/mo billed annually; 100 bookings, 5 providers |
| Standard | €29.9 / mo | €24.9/mo billed annually; 500 bookings, 15 providers |
| Premium | €59.9 / mo | €49.9/mo billed annually; 2,000 bookings, 30 providers |
| Enterprise | Custom | Custom booking volume and providers; contact sales |
Source: simplybook.me · checked on Oct 20, 2026
How SimplyBook.me compares in Scheduling & calendar
- Rank by votes
- #1 / 16
- Starting price
- $0
- Free alternatives
- 2
0 votes from members
Category median is $12/mo
Free or open-source tools in Scheduling & calendar
SimplyBook.me ranks #1 of 16 scheduling & calendar tools by community votes and is not directly comparable on price.
Common use cases
- 1Salons and spas letting clients book and prepay a stylist online
- 2Clinics and therapists collecting intake forms before appointments
- 3Fitness studios selling class packages and memberships
- 4Tutors and consultants taking bookings from an Instagram profile
- 5Multi-location service brands managing providers in one account
Best for
Small and mid-sized appointment-based service businesses that want booking, payments, memberships and light POS in one tool.
Not ideal for
Knowledge workers who only need a meeting link or solo users who want the simplest setup (Calendly, Acuity Scheduling).
Integrations
- Google Calendar
- Outlook Calendar
- Zoom
- Stripe
- PayPal
- Square
- Zapier
- Google Analytics
Our take
SimplyBook.me packs more booking, payment and loyalty features into its mid tiers than most rivals, which makes it good value for salons, clinics and studios. Expect a learning curve and check booking caps and add-on costs before committing.
FAQ
- What is SimplyBook.me?
- SimplyBook.me is a Scheduling & calendar tool: Online booking system with payments and POS for service businesses.
- How much does SimplyBook.me cost?
- SimplyBook.me uses a Freemium model; see the vendor's pricing page for current plans.
- Does SimplyBook.me have a free trial?
- Yes, SimplyBook.me offers a 14-day free trial.
- What does SimplyBook.me integrate with?
- SimplyBook.me integrates with Google Calendar, Outlook Calendar, Zoom, Stripe, PayPal, Square and more.
- Which platforms does SimplyBook.me support?
- SimplyBook.me is available on web, ios, android.
- Who is SimplyBook.me for?
- Small and mid-sized appointment-based service businesses that want booking, payments, memberships and light POS in one tool.
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