Acuity Scheduling is a scheduling & calendar tool for Freelancers and Small businesses, offered as paid ($20/mo). Founded in United States in 2006. Popular alternatives include Setmore, SimplyBook.me.
About Acuity Scheduling
Acuity Scheduling is an online appointment booking tool for service businesses. It was founded by Gavin Zuchlinski and acquired by Squarespace in 2019, and it is also sold inside Squarespace as Squarespace Scheduling. Clients pick a service, a staff member and a time from a booking page, fill in intake forms, pay a deposit or the full price, and receive email and SMS reminders, while the business manages availability, buffers and booking rules per staff member and location.
Beyond basic booking, Acuity handles the commercial side of appointments: packages, gift certificates, memberships and subscriptions, coupons, and payments through Stripe, Square or PayPal. Intake forms support conditional questions, which matters for clinics, therapists and coaches. Plans are tiered by the number of staff calendars: Starter (formerly Emerging) covers one, Standard (formerly Growing) up to six and Premium (formerly Powerhouse) up to 36 with multiple locations. There is a free trial but no permanent free plan.
Acuity fits salons, spas, therapists, tutors, fitness studios and consultants who sell time to individual clients. It is less suited to B2B sales teams that need round-robin routing and CRM enrichment, where Calendly or Chili Piper are stronger. Compared with Square Appointments it is more flexible on forms and packages, and compared with SimplyBook.me it offers a cleaner client experience, though its admin interface feels dated in places and SMS reminders have limits.
Key features of Acuity Scheduling
- Client self-booking
- Intake forms
- Packages, gift certificates, memberships
- Payments and deposits
- Reminders via email and SMS
- Multi-staff and locations
Pros and cons
Pros
- Built for service businesses
- Payments and packages
- Customizable forms
- Squarespace integration
Cons
- Interface dated
- Team features cost more
- Less suited to sales routing
- SMS limits
Acuity Scheduling pricing
Acuity Scheduling uses a paid model. A 7-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Starter | $20 / mo | $16/mo billed annually; 1 calendar |
| Standard | $34 / mo | $27/mo billed annually; up to 6 calendars |
| Premium | $69 / mo | $55/mo billed annually; up to 36 calendars, HIPAA BAA |
Source: acuityscheduling.com · checked on Oct 20, 2026
How Acuity Scheduling compares in Scheduling & calendar
- Rank by votes
- #1 / 16
- Starting price
- $20
- Free alternatives
- 2
0 votes from members
67% above the category median ($12/mo)
Free or open-source tools in Scheduling & calendar
Acuity Scheduling ranks #1 of 16 scheduling & calendar tools by community votes and is priced above most tools in the category.
Common use cases
- 1Salon appointments
- 2Therapist sessions with intake
- 3Coaching packages
- 4Clinic multi-staff booking
Best for
Service businesses booking clients.
Not ideal for
B2B sales scheduling (Calendly).
Integrations
- Squarespace
- Google Calendar
- Outlook
- Zoom
- Stripe
- Square
- PayPal
- QuickBooks
- Mailchimp
Our take
Acuity is the service business booking workhorse.
FAQ
- What is Acuity Scheduling?
- Acuity Scheduling is a Scheduling & calendar tool: Appointment scheduling for service businesses.
- How much does Acuity Scheduling cost?
- Acuity Scheduling uses a Paid model; paid plans start at $20 per month.
- What are the best alternatives to Acuity Scheduling?
- Community-listed alternatives to Acuity Scheduling include Setmore, SimplyBook.me.
- Does Acuity Scheduling have a free trial?
- Yes, Acuity Scheduling offers a 7-day free trial.
- What does Acuity Scheduling integrate with?
- Acuity Scheduling integrates with Squarespace, Google Calendar, Outlook, Zoom, Stripe, Square and more.
- Which platforms does Acuity Scheduling support?
- Acuity Scheduling is available on web, ios, android.
- Who is Acuity Scheduling for?
- Service businesses booking clients.
Alternatives to Acuity Scheduling
Setmore
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