Happy Valley

Acuity Scheduling

Appointment scheduling for service businesses

Acuity Scheduling is a scheduling & calendar tool for Freelancers and Small businesses, offered as paid ($20/mo). Based in United States, founded in 2006. Popular alternatives include Setmore, SimplyBook.me, Motion.

About Acuity Scheduling

Acuity Scheduling is an online appointment booking tool for service businesses. It was founded by Gavin Zuchlinski and acquired by Squarespace in 2019, and it is also sold inside Squarespace as Squarespace Scheduling. Clients pick a service, a staff member and a time from a booking page, fill in intake forms, pay a deposit or the full price, and receive email and SMS reminders, while the business manages availability, buffers and booking rules per staff member and location.

Beyond basic booking, Acuity handles the commercial side of appointments: packages, gift certificates, memberships and subscriptions, coupons, and payments through Stripe, Square or PayPal. Intake forms support conditional questions, which matters for clinics, therapists and coaches. Plans are tiered by the number of staff calendars: Starter (formerly Emerging) covers one, Standard (formerly Growing) up to six and Premium (formerly Powerhouse) up to 36 with multiple locations. There is a free trial but no permanent free plan.

Acuity fits salons, spas, therapists, tutors, fitness studios and consultants who sell time to individual clients. It is less suited to B2B sales teams that need round-robin routing and CRM enrichment, where Calendly or Chili Piper are stronger. Compared with Square Appointments it is more flexible on forms and packages, and compared with SimplyBook.me it offers a cleaner client experience, though its admin interface feels dated in places and SMS reminders have limits.

Key features of Acuity Scheduling

  • Client self-booking
  • Intake forms
  • Packages, gift certificates, memberships
  • Payments and deposits
  • Reminders via email and SMS
  • Multi-staff and locations

Pros and cons

Pros

  • Built for service businesses
  • Payments and packages
  • Customizable forms
  • Squarespace integration

Cons

  • Interface dated
  • Team features cost more
  • Less suited to sales routing
  • SMS limits

Acuity Scheduling pricing

Acuity Scheduling uses a paid model. A 7-day free trial is available.

PlanPriceIncludes
Starter$20 / mo$16/mo billed annually; 1 calendar
Standard$34 / mo$27/mo billed annually; up to 6 calendars
Premium$69 / mo$55/mo billed annually; up to 36 calendars, HIPAA BAA

Source: acuityscheduling.com · checked on Oct 20, 2026

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How Acuity Scheduling compares in Scheduling & calendar

Rank by votes
#1 / 18

0 votes from members

Starting price
$20

67% above the category median ($12/mo)

Free alternatives
2

Free or open-source tools in Scheduling & calendar

Acuity Scheduling ranks #1 of 18 scheduling & calendar tools by community votes and is priced above most tools in the category.

Common use cases

  1. 1Salon appointments
  2. 2Therapist sessions with intake
  3. 3Coaching packages
  4. 4Clinic multi-staff booking

Best for

Service businesses booking clients.

Not ideal for

B2B sales scheduling (Calendly).

Integrations

  • Squarespace
  • Google Calendar
  • Outlook
  • Zoom
  • Stripe
  • Square
  • PayPal
  • QuickBooks
  • Mailchimp

Our take

Acuity is the service business booking workhorse.

FAQ

What is Acuity Scheduling?
Acuity Scheduling is a Scheduling & calendar tool: Appointment scheduling for service businesses.
How much does Acuity Scheduling cost?
Acuity Scheduling uses a Paid model; paid plans start at $20 per month.
What are the best alternatives to Acuity Scheduling?
Community-listed alternatives to Acuity Scheduling include Setmore, SimplyBook.me, Motion, SavvyCal.
Does Acuity Scheduling have a free trial?
Yes, Acuity Scheduling offers a 7-day free trial.
What does Acuity Scheduling integrate with?
Acuity Scheduling integrates with Squarespace, Google Calendar, Outlook, Zoom, Stripe, Square and more.
Which platforms does Acuity Scheduling support?
Acuity Scheduling is available on web, ios, android.
Who is Acuity Scheduling for?
Service businesses booking clients.

Alternatives to Acuity Scheduling

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  • Setmore

    ▲ 0

    Appointment booking app for salons, clinics and service businesses

    Freemium · $12Small businesses

    checked Oct 20

  • Online booking system with payments and POS for service businesses

    FreemiumSmall businesses

    checked Oct 20

  • Motion

    ▲ 0

    AI calendar that schedules your tasks

    Paid · $29Freelancers

    checked Oct 20

  • Scheduling links recipients can overlay with their calendar

    Paid · $10Freelancers

    checked Oct 20

  • The most popular meeting scheduler

    Freemium · $12Small businesses

    checked Oct 20

  • Cal.com

    ▲ 0

    Open-source scheduling infrastructure

    Open source · $12Freelancers

    checked Oct 20

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  • TidyCal

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    Freemium · $12Freelancers

    checked Oct 20

  • OnceHub

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    Scheduling, lead routing and chatbots for inbound sales teams

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    checked Oct 20

  • Inbound lead routing and instant meeting booking for B2B revenue teams

    Paid · $1250Enterprise

    checked Oct 20

  • Calendar that connects to Notion databases

    FreeFreelancers

    checked Oct 20

  • zcal

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    Free, well-designed scheduling pages

    Freemium · $7Freelancers

    checked Oct 20

  • QR virtual queues with SMS, WhatsApp and push alerts

    FreemiumSmall businesses

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