Setmore
Appointment booking app for salons, clinics and service businesses
Setmore is a scheduling & calendar tool for Small businesses and Freelancers, offered as freemium ($12/mo). Founded in United States in 2011. Popular alternatives include SimplyBook.me.
About Setmore
Setmore is an online appointment scheduling app launched in 2011 and run by AnywhereWorks, a US software company based in Portland, Oregon. It is aimed at service businesses (salons, spas, clinics, tutors, trades and consultants) that need customers to book specific services with specific staff members, then show up on time.
Each business gets a booking page with services, staff, prices and availability, plus booking buttons for its website, Facebook and Instagram and a QR code. Payments and deposits run through Stripe, Square or PayPal, including Tap to Pay on mobile. The free plan covers up to four users with unlimited appointments and email reminders. Pro adds SMS reminders (500 credits per user each month), deposits, recurring appointments, video meetings via Zoom or Google Meet, two-way calendar sync, branding removal and API access.
Setmore suits small teams that want staff-based booking at a very low price; the annual Pro rate of $5 per user is among the cheapest in the category. Acuity Scheduling offers deeper intake forms and packages, Calendly is better for B2B meeting scheduling, and Zoho Bookings fits companies already on Zoho.
A practical tip: the monthly Pro price ($12) is more than double the annual rate, so pay yearly once you are sure. The optional Live Receptionist add-on ($99/month, US only) staffs your phone line with real people.
Key features of Setmore
- Branded booking page with services, staff and prices
- Booking via website widget, Facebook, Instagram and QR code
- Payments and deposits through Stripe, Square or PayPal
- Email and SMS reminders with confirmation messages
- Class and group booking alongside one-to-one appointments
- Video appointments with Zoom or Google Meet links
- Two-way sync with Google and Office 365 calendars
- Mobile apps for iOS and Android plus desktop apps
Pros and cons
Pros
- Free plan for up to 4 staff with unlimited bookings
- Annual Pro price of $5 per user is very low
- Built for staff and service-based businesses
- Tap to Pay and deposits reduce no-shows
Cons
- Monthly billing costs more than twice the annual rate
- SMS credits capped and vary by country
- Intake forms and reporting lighter than Acuity
- Live Receptionist add-on only available in the US
Setmore pricing
Setmore uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Up to 4 users, unlimited appointments, 1 email reminder |
| Pro | $12 / user/mo | $5/user/mo billed annually; SMS, deposits, video, 2-way sync |
| Live Receptionist | $99 / mo | Add-on; human receptionists answer calls, US only |
Source: www.setmore.com · checked on Oct 20, 2026
How Setmore compares in Scheduling & calendar
- Rank by votes
- #1 / 16
- Starting price
- $12
- Free alternatives
- 2
0 votes from members
At the category median of $12/mo
Free or open-source tools in Scheduling & calendar
Setmore ranks #1 of 16 scheduling & calendar tools by community votes and is priced in line with the category.
Common use cases
- 1Hair salon letting clients pick a stylist and service online
- 2Physiotherapy clinic collecting deposits at booking
- 3Tutor scheduling recurring weekly lessons
- 4Fitness studio taking class bookings from Instagram
- 5Consultant running paid video sessions with Zoom
Best for
Small service businesses with several staff who want low-cost online booking, reminders and payments.
Not ideal for
B2B teams scheduling sales meetings (Calendly) or practices needing detailed intake forms and packages (Acuity).
Integrations
- Google Calendar
- Office 365
- Zoom
- Stripe
- Square
- PayPal
- Salesforce
Our take
Setmore is one of the best-value booking tools for small service teams, and the free plan is genuinely usable. Upgrade to annual Pro when you need SMS reminders and deposits to cut no-shows.
FAQ
- What is Setmore?
- Setmore is a Scheduling & calendar tool: Appointment booking app for salons, clinics and service businesses.
- How much does Setmore cost?
- Setmore uses a Freemium model; paid plans start at $12 per month.
- What are the best alternatives to Setmore?
- Community-listed alternatives to Setmore include SimplyBook.me.
- What does Setmore integrate with?
- Setmore integrates with Google Calendar, Office 365, Zoom, Stripe, Square, PayPal and more.
- Which platforms does Setmore support?
- Setmore is available on web, ios, android, windows, macos.
- Who is Setmore for?
- Small service businesses with several staff who want low-cost online booking, reminders and payments.
Alternatives to Setmore
Online booking system with payments and POS for service businesses
FreemiumSmall businessesFreelancers
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