Chili Piper vs Setmore

Chili Piper is a lead routing and meeting scheduling platform founded in 2016 in New York by Nicolas and Alina Vandenberghe. Its core job is making sure an inbound buyer who fills in a demo form is qualified, matched to the right rep and booked on that rep's calendar in seconds, instead of waiting for an email reply. Thousands of B2B go-to-market teams use it alongside Salesforce or HubSpot.

The lineup includes Form Concierge for booking straight from web forms, Chat AI that qualifies visitors and books meetings around the clock, Distro for routing leads from webinars, events and content, Handoff for SDR-to-AE booking with fairness rules, and ChiliCal for one-click scheduling links. Routing uses CRM ownership, territories, round robin, ICP scoring and enrichment from an email address, and AI agents handle spam checks and meeting prep. Pricing is now platform-based: Routing & Scheduling at $1,250 per month for 15 seats and Experiences at $3,500 per month for 30 seats, billed annually.

It fits B2B companies with real inbound volume and complex routing rules, where speed-to-lead directly drives pipeline. For simple booking pages it is overkill: Calendly and SavvyCal cost a fraction of the price and Cal.com offers routing forms with open-source flexibility. HubSpot's meetings tool may be enough for smaller HubSpot shops.

Buying tip: monthly billing is not offered, but multi-year contracts are discounted by 15% for two years, 25% for three and 40% for four, and volume discounts stack. ChiliCal is included in every seat, while standalone ChiliCal requires at least 200 users.

Setmore is an online appointment scheduling app launched in 2011 and run by AnywhereWorks, a US software company based in Portland, Oregon. It is aimed at service businesses (salons, spas, clinics, tutors, trades and consultants) that need customers to book specific services with specific staff members, then show up on time.

Each business gets a booking page with services, staff, prices and availability, plus booking buttons for its website, Facebook and Instagram and a QR code. Payments and deposits run through Stripe, Square or PayPal, including Tap to Pay on mobile. The free plan covers up to four users with unlimited appointments and email reminders. Pro adds SMS reminders (500 credits per user each month), deposits, recurring appointments, video meetings via Zoom or Google Meet, two-way calendar sync, branding removal and API access.

Setmore suits small teams that want staff-based booking at a very low price; the annual Pro rate of $5 per user is among the cheapest in the category. Acuity Scheduling offers deeper intake forms and packages, Calendly is better for B2B meeting scheduling, and Zoho Bookings fits companies already on Zoho.

A practical tip: the monthly Pro price ($12) is more than double the annual rate, so pay yearly once you are sure. The optional Live Receptionist add-on ($99/month, US only) staffs your phone line with real people.