Kit vs MailerLite
Kit and MailerLite are both email marketing tools. Kit is aimed at creators, while MailerLite is aimed at small businesses and creators. MailerLite costs less, from $12/mo versus $39/mo for Kit. Both have a free plan.
Email marketing built for creators
Simple, affordable email marketing
| Pricing | Freemium · $39 | Freemium · $12 |
| Starting price | $39/mo | $12/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | 14 days |
| Built for | Creators | Small businesses, Creators, Freelancers |
| Platforms | web | web, ios |
| Country | US · 2013 | LT · 2010 |
| Rating | — | — |
Choose Kit if
Independent creators and small media businesses whose revenue depends on an owned email audience.
- Free up to 10,000 subscribers with unlimited sends
- Tagging and automations are powerful yet simple
- Built-in monetization and audience growth tools
Look elsewhere if: Online stores needing product feeds and abandoned-cart flows, or B2B teams needing CRM-style lead management.
Choose MailerLite if
Small businesses, bloggers and nonprofits who want a polished tool at a low price.
- Among the lowest prices as lists grow
- Clean, modern editor and templates
- Free plan to get started
Look elsewhere if: Advanced automation or e-commerce personalization needs.
Kit vs MailerLite pricing
Kit
- Free$0Up to 10,000 subscribers, unlimited broadcasts, forms
- Creator$39/mo1,000 subs; $33/mo billed yearly; unlimited automations, 2 users
- Pro$79/mo1,000 subs; $66/mo yearly; referrals, scoring, unlimited users
MailerLite
- Free$0250 subscribers, 2,500 emails/mo, 2 seats
- Comfort$12/mo500 subscribers; $10.80/mo billed yearly; 3 seats, 50 automations
- Power$25/mo500 subscribers; $22.50/mo yearly; unlimited emails, seats
- EnterpriseCustom200K+ subscribers, dedicated IP, priority support
Kit · Key features
- Text-first editor designed for deliverability and personal tone
- Tag and segment subscribers by behavior, form or product
- Visual automation builder with rules and sequences
- Kit Commerce for digital products and paid newsletters
- Creator Network recommendations and newsletter referral program
- Landing pages, forms and link pages included
Cons
- Limited design templates; not for image-heavy campaigns
- Reporting is basic below the Pro plan
- Fewer e-commerce integrations than Klaviyo or Mailchimp
MailerLite · Key features
- Drag-and-drop, rich text and custom HTML editors
- Automation workflows with triggers and conditions
- Landing pages, websites, forms and pop-ups
- Digital product sales and paid newsletters via Stripe
- Segmentation, groups and A/B testing
- E-commerce integrations and AI writing assistant
Cons
- Approval process can delay new accounts
- Automation less advanced than ActiveCampaign
- Reporting is basic
Kit vs MailerLite: FAQ
Which is cheaper, Kit or MailerLite?
MailerLite starts at $12/mo and Kit at $39/mo. Both prices are checked on the vendors' own pricing pages.
Do Kit and MailerLite have a free plan?
Yes, both Kit and MailerLite have a free plan; paid plans add more usage and features.
Which is better for small businesses, Kit or MailerLite?
MailerLite lists small businesses as a core audience, while Kit is aimed more at creators.