Fivetran is a Data integration & ETL tool: Automated data pipelines to your warehouse.

How much does Fivetran cost?

Fivetran uses a Freemium model; see the vendor's pricing page for current plans.

What are the best alternatives to Fivetran?

Community-listed alternatives to Fivetran include Airbyte, Supermetrics, Estuary Flow, Hevo Data.

Does Fivetran have a free trial?

Yes, Fivetran offers a 14-day free trial.

What does Fivetran integrate with?

Fivetran integrates with 700+ connectors, Snowflake, BigQuery, Databricks, Redshift, dbt and more.

Fivetran

Automated data pipelines to your warehouse

FreemiumData integration & ETL

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Fivetran is a data integration & ETL tool for Enterprise and Small businesses, offered as freemium. Based in United States, founded in 2012. Popular alternatives include Airbyte, Supermetrics, Estuary Flow.

About Fivetran

Fivetran is a managed ELT service founded in 2012 in the United States and the most widely used tool for moving data into cloud warehouses without building pipelines. It provides hundreds of pre-built, vendor-maintained connectors that replicate data from SaaS applications, databases, files and event streams into Snowflake, BigQuery, Databricks, Redshift and data lakes.

Connectors handle authentication, incremental syncs, API changes and schema drift automatically, so new columns and tables appear in the destination without manual work. Database replication uses change data capture, including the HVR technology Fivetran acquired in 2021. Transformations run with dbt. In 2025 Fivetran added reverse ETL by acquiring Census, and its all-stock merger with dbt Labs, announced in October 2025, closed in June 2026. Pricing is usage-based on monthly active rows (MAR), with a free plan for low volumes and higher tiers adding faster syncs, private networking, HIPAA and other compliance options.

Fivetran fits lean data teams that value reliability and want to spend time on modeling rather than pipeline maintenance. The trade-off is cost: MAR pricing can rise sharply with high-churn tables and is hard to forecast, and you have less control than with code-based tools. Airbyte is the main open-source alternative with self-hosting, Stitch and Hevo are cheaper managed options for smaller volumes, and dlt suits engineers who want pipelines in Python.

Key features of Fivetran

700+ managed connectors
Automatic schema migration and incremental sync
Database replication with CDC
dbt transformations and orchestration
Data lake destinations and governance
Private networking and compliance options

Pros and cons

Pros

Set and forget reliability
Broad, well-maintained connectors
Excellent for lean data teams
Strong security and compliance

Cons

MAR pricing can spike
Less control than open-source tools
Costs grow with data volume
Custom connectors require SDK work

Fivetran pricing

Fivetran uses a freemium model. A 14-day free trial is available.

Plan	Price	Includes
Free	$0	500,000 MAR, 5,000 model runs/mo
Standard	Usage-based	Per-MAR spend rate; $5 base charge per connection
Enterprise	Usage-based	Higher spend rate, enterprise features
Business Critical	Usage-based	Highest security tier

Source: www.fivetran.com · checked on Oct 20, 2026

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Price changes for Fivetran

Verified changes to Fivetran's prices and plans, newest first.

All price changes

Plan changeMarch 1, 2025 · Effective

Fivetran moves volume tiers to the connection level and ends Starter plan

From March 1, 2025, Fivetran applies monthly-active-row tiering per connection instead of per account, marks identical re-synced rows as free, bases annual contract discounts on commitment level, and no longer offers the Starter and Private Deployment plans. Fivetran said the change is calibrated to be neutral for the typical user.

Sources:Fivetran 2025 pricing updates FAQ

How Fivetran compares in Data integration & ETL

Rank by votes: #1 / 19
Starting price: $0
Free alternatives: 2

Fivetran ranks #1 of 19 data integration & etl tools by community votes and is not directly comparable on price.

Common use cases

1Centralizing SaaS data into Snowflake
2Replicating production databases to BigQuery
3Feeding dbt models for analytics
4Building a data stack without data engineers

Best for

Data teams who value reliability over cost control.

Not ideal for

Budget-conscious teams with engineering capacity (Airbyte).

Integrations

700+ connectors
Snowflake
BigQuery
Databricks
Redshift
dbt
Census
Hightouch

Our take

Fivetran is the easiest way to get data into a warehouse reliably. Monitor MAR closely and compare Airbyte on cost.

FAQ

What is Fivetran?: Fivetran is a Data integration & ETL tool: Automated data pipelines to your warehouse.
How much does Fivetran cost?: Fivetran uses a Freemium model; see the vendor's pricing page for current plans.
What are the best alternatives to Fivetran?: Community-listed alternatives to Fivetran include Airbyte, Supermetrics, Estuary Flow, Hevo Data.
Does Fivetran have a free trial?: Yes, Fivetran offers a 14-day free trial.
What does Fivetran integrate with?: Fivetran integrates with 700+ connectors, Snowflake, BigQuery, Databricks, Redshift, dbt and more.
Which platforms does Fivetran support?: Fivetran is available on web.
Who is Fivetran for?: Data teams who value reliability over cost control.

Alternatives to Fivetran

See all 10

Airbyte
▲ 0
Open-source data movement with 600+ connectors
Open source · $20Developers
checked Oct 20
Supermetrics
▲ 0
Marketing data connector for Sheets, Looker Studio and warehouses
PaidAgencies
checked Oct 20
Estuary Flow
▲ 0
Real-time ETL and CDC pipelines
FreemiumDevelopers
checked Oct 20
Hevo Data
▲ 0
No-code ELT pipelines that load SaaS and database data to warehouses
Freemium · $299Small businesses
checked Oct 20
Matillion
▲ 0
Cloud ELT and pipeline platform with Maia AI data engineering agents
PaidEnterprise
checked Oct 20
Stitch
▲ 0
Simple ELT for small data teams
Paid · $100Small businesses
checked Oct 20

More Data integration & ETL tools

See all 19

Windmill
▲ 0
Open-source developer platform for scripts, flows and apps
Open source · $10Developers
checked Oct 20
Census
▲ 0
Operational analytics from the warehouse
FreemiumEnterprise
checked Oct 20
Hookdeck
▲ 0
Event gateway that queues, routes and retries inbound webhooks
Freemium · $39Developers
checked Nov 4
dbt
▲ 0
Transform data in the warehouse with SQL
Freemium · $100Developers
checked Oct 20
RudderStack
▲ 0
Warehouse-native customer data pipelines, a Segment alternative
Freemium · $265Developers
checked Oct 20
Twilio Segment
▲ 0
Customer data platform and event routing
Freemium · $120Developers
checked Oct 20

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