Boomi vs Fivetran

Boomi is an integration platform as a service (iPaaS) from Boomi, LP, headquartered in Conshohocken, Pennsylvania. Rick Nucci founded it in 2000, its cloud integration service launched in 2007, Dell bought it in 2010, and Francisco Partners and TPG acquired it from Dell in 2021 for about $4 billion. Steve Lucas has been chairman and CEO since 2022. It connects applications, data and APIs across cloud and on-premise systems for more than 30,000 customers, by its own count.

The platform covers low-code integration with a large connector library and runtimes that can run in Boomi's cloud or on your own servers, B2B/EDI, event streams, Flow for low-code apps, and managed file transfer from the 2025 Thru acquisition. API Management grew through the 2024 purchases of Mashery and APIIDA's business, Data Hub handles master data, and Data Integration (from Rivery) adds ELT and CDC. Agentstudio and Agent Control Plane build and govern AI agents with MCP tools. Pricing is a $99/month pay-as-you-go tier plus usage, or annual editions quoted by sales.

Boomi fits mid-size and large IT teams with hybrid estates of ERP, CRM and legacy systems. It is complex for business users, edition pricing is opaque, and Zapier or Make are far simpler for SaaS-to-SaaS automation. Workato targets business-led automation, while Fivetran and Matillion focus on warehouse ELT.

In March 2026 Boomi was named a Leader in Gartner's Magic Quadrant for iPaaS for the 12th year in a row, placed highest for Ability to Execute. Prototype on the 30-day trial or pay-as-you-go before negotiating an annual edition.

Fivetran is a managed ELT service founded in 2012 in the United States and the most widely used tool for moving data into cloud warehouses without building pipelines. It provides hundreds of pre-built, vendor-maintained connectors that replicate data from SaaS applications, databases, files and event streams into Snowflake, BigQuery, Databricks, Redshift and data lakes.

Connectors handle authentication, incremental syncs, API changes and schema drift automatically, so new columns and tables appear in the destination without manual work. Database replication uses change data capture, including the HVR technology Fivetran acquired in 2021. Transformations run with dbt. In 2025 Fivetran added reverse ETL by acquiring Census, and its all-stock merger with dbt Labs, announced in October 2025, closed in June 2026. Pricing is usage-based on monthly active rows (MAR), with a free plan for low volumes and higher tiers adding faster syncs, private networking, HIPAA and other compliance options.

Fivetran fits lean data teams that value reliability and want to spend time on modeling rather than pipeline maintenance. The trade-off is cost: MAR pricing can rise sharply with high-churn tables and is hard to forecast, and you have less control than with code-based tools. Airbyte is the main open-source alternative with self-hosting, Stitch and Hevo are cheaper managed options for smaller volumes, and dlt suits engineers who want pipelines in Python.