Clay vs Fivetran
Clay and Fivetran are both data integration & ETL tools. Clay is aimed at small businesses and enterprise, while Fivetran is aimed at enterprise and small businesses. Both have a free plan.
Clay
Data enrichment and research automation for GTM
Fivetran
Automated data pipelines to your warehouse
| Pricing | Freemium · $185 | Freemium |
| Starting price | $185/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Enterprise | Enterprise, Small businesses |
| Platforms | web | web |
| Country | US · 2017 | US · 2012 |
| Rating | — | — |
Choose Clay if
GTM operations and outbound teams with volume and a willingness to learn.
- Dramatically better enrichment coverage via waterfalls
- AI research personalization at scale
- Flexible, spreadsheet mental model
Look elsewhere if: Solo founders who need a simple list (Apollo) or teams without ops capacity.
Choose Fivetran if
Data teams who value reliability over cost control.
- Set and forget reliability
- Broad, well-maintained connectors
- Excellent for lean data teams
Look elsewhere if: Budget-conscious teams with engineering capacity (Airbyte).
Clay vs Fivetran pricing
Clay
- Free$0500 actions and 100 data credits per month
- Launch$185/mo$167/mo billed annually; 15K actions, 2.5K data credits
- Growth$495/mo$446/mo billed annually; 40K actions, 6K data credits
- EnterpriseCustom100K+ data credits, 200K+ actions, annual contract
Fivetran
- Free$0500,000 MAR, 5,000 model runs/mo
- StandardUsage-basedPer-MAR spend rate; $5 base charge per connection
- EnterpriseUsage-basedHigher spend rate, enterprise features
- Business CriticalUsage-basedHighest security tier
Clay · Key features
- Waterfall enrichment across 100+ data providers
- Claygent AI agents for custom web research
- Formulas, conditional logic and scoring
- CRM and sequencer integrations with two-way sync
- Signals: job changes, hiring, funding, tech installs
- Templates and shared workspaces
Cons
- Credit costs add up quickly
- Steep learning curve
- Easy to build fragile tables
Fivetran · Key features
- 700+ managed connectors
- Automatic schema migration and incremental sync
- Database replication with CDC
- dbt transformations and orchestration
- Data lake destinations and governance
- Private networking and compliance options
Cons
- MAR pricing can spike
- Less control than open-source tools
- Costs grow with data volume
Clay vs Fivetran: FAQ
Do Clay and Fivetran have a free plan?
Yes, both Clay and Fivetran have a free plan; paid plans add more usage and features.