Acuity Scheduling vs Calendly

Acuity Scheduling is an online appointment booking tool for service businesses. It was founded by Gavin Zuchlinski and acquired by Squarespace in 2019, and it is also sold inside Squarespace as Squarespace Scheduling. Clients pick a service, a staff member and a time from a booking page, fill in intake forms, pay a deposit or the full price, and receive email and SMS reminders, while the business manages availability, buffers and booking rules per staff member and location.

Beyond basic booking, Acuity handles the commercial side of appointments: packages, gift certificates, memberships and subscriptions, coupons, and payments through Stripe, Square or PayPal. Intake forms support conditional questions, which matters for clinics, therapists and coaches. Plans are tiered by the number of staff calendars: Starter (formerly Emerging) covers one, Standard (formerly Growing) up to six and Premium (formerly Powerhouse) up to 36 with multiple locations. There is a free trial but no permanent free plan.

Acuity fits salons, spas, therapists, tutors, fitness studios and consultants who sell time to individual clients. It is less suited to B2B sales teams that need round-robin routing and CRM enrichment, where Calendly or Chili Piper are stronger. Compared with Square Appointments it is more flexible on forms and packages, and compared with SimplyBook.me it offers a cleaner client experience, though its admin interface feels dated in places and SMS reminders have limits.

Calendly is the best-known meeting scheduling tool, founded in 2013 by Tope Awotona and based in Atlanta. You share a booking link or embed it on a website, invitees pick a time based on your real availability across connected Google, Outlook or iCloud calendars, and Calendly adds a video conferencing link, sends confirmations and reminders, and can follow up after the meeting.

Event types define duration, buffers, minimum notice, intake questions and payment collection through Stripe or PayPal. Team features include round-robin distribution, collective events that need several hosts, managed event templates and routing forms that qualify leads and send them to the right person, including routing based on Salesforce or HubSpot data. Workflows automate emails and text messages around meetings, and analytics show booking trends. Pricing is per seat: the free plan includes one event type and one calendar connection, Standard unlocks unlimited event types and integrations, Teams adds round robin, Salesforce and routing, and Enterprise adds SSO, SCIM and advanced security.

Calendly fits sales, recruiting and customer success teams that need reliable scheduling and CRM sync, and its familiarity among external invitees is a real advantage. Individuals can find better value elsewhere: Cal.com is open source with a generous free plan, SavvyCal lets invitees overlay their own calendar, and zcal is free for individuals. Chili Piper competes on inbound lead routing for larger sales teams, and Microsoft Bookings is included in many Microsoft 365 plans.