Best Matomo alternatives in 2026
The best Matomo alternatives in 2026 are Google Analytics, Querri, BoomSonar. Google Analytics is the strongest free option.
Why people look for Matomo alternatives
- Dated interface
- Premium plugins add cost on-premise
- Performance tuning needed at scale
- Steeper learning curve than Plausible
- Matomo pricing model: Open source.
Best Matomo alternative by need
| # | Tool | Pricing | Starts at | Best for | Platforms | Votes |
|---|---|---|---|---|---|---|
| 1 | Google Analytics Google's free web and app analytics | Free | $0 | Small businesses, Enterprise, Agencies | web | 0 |
| 2 | Querri AI data analyst that answers business questions with traceable math | Freemium | $119/mo | Small businesses, Enterprise, Agencies | web | 0 |
| 3 | BoomSonar Turkish social listening, social CRM and reputation suite for brands | Paid | — | Enterprise, Agencies | web | 0 |
| 4 | Microsoft Clarity Free heatmaps, session recordings and AI insights from Microsoft | Free | $0 | Small businesses, E-commerce, Developers | web, ios, android | 0 |
| 5 | MobileAction ASO and Apple Ads platform for app marketers and agencies | Freemium | $15/mo | Developers, Agencies, Enterprise | web | 0 |
| 6 | Orphex MCP MCP server that lets AI assistants read and act on ad accounts | Freemium | $40/mo | Small businesses, Agencies, E-commerce | web | 0 |
| 7 | Salience Log analytics that shows how bots, AI crawlers and users hit your site | Freemium | $19/mo | Agencies, Small businesses, E-commerce | web | 0 |
| 8 | Similarweb Website traffic, competitor and market intelligence for marketers | Freemium | $129/mo | Enterprise, Agencies, Small businesses | web | 0 |
| 9 | Singular Mobile and web attribution joined with ad cost data for true ROI | Freemium | — | Small businesses, Enterprise, Agencies | web | 0 |
| 10 | Pendo Product analytics, guides and feedback in one | Freemium | — | Enterprise | web, ios, android | 0 |
10 Matomo alternatives compared
- 1
Google Analytics
Google's free web and app analytics
Best for: Businesses running paid acquisition on Google or needing warehouse-level event data for free.
- 2
Querri
AI data analyst that answers business questions with traceable math
Best for: Small and mid-sized teams without a data analyst who want checkable plain-English answers across their SaaS and warehouse data.
- 3
BoomSonar
Turkish social listening, social CRM and reputation suite for brands
Best for: Turkish brands, PR teams and agencies that need local-language listening plus a vendor that also provides analysis services.
- 4
Microsoft Clarity
Free heatmaps, session recordings and AI insights from Microsoft
Best for: Websites and apps of any size that want free heatmaps and session recordings with AI summaries.
- 5
MobileAction
ASO and Apple Ads platform for app marketers and agencies
Best for: Mobile growth teams and agencies that run Apple Ads and want ASO data plus bid automation in one tool.
- 6
Orphex MCP
MCP server that lets AI assistants read and act on ad accounts
Best for: Performance marketing teams and agencies that want to query and adjust many ad and commerce accounts from their AI assistant.
- 7
Salience
Log analytics that shows how bots, AI crawlers and users hit your site
Best for: Technical SEO teams and agencies that want continuous log analysis of search and AI crawler traffic.
- 8
Similarweb
Website traffic, competitor and market intelligence for marketers
Best for: Marketing, strategy and investment teams that need competitor and market-level traffic intelligence rather than only SEO data.
- 9
Singular
Mobile and web attribution joined with ad cost data for true ROI
Best for: Mobile app and game publishers spending across many ad networks who need attribution and cost data reconciled into reliable ROI.
- 10
Pendo
Product analytics, guides and feedback in one
Best for: Mid-market and enterprise product organizations.
Matomo alternatives: FAQ
What is the best alternative to Matomo?
Based on features, audience and market presence, the strongest Matomo alternatives are Google Analytics, Querri, BoomSonar. Google Analytics is the closest match for most teams.
Is there a free alternative to Matomo?
Yes. Google Analytics can be used for free. Other free or freemium alternatives to Matomo include Querri, Microsoft Clarity, MobileAction.