Matomo is a full-featured, self-hostable analytics.

How much does Matomo cost?

Matomo is Open source; there is no mandatory paid plan.

What are the best alternatives to Matomo?

Community-listed alternatives to Matomo include Google Analytics, AppsFlyer, Querri, BoomSonar.

What does Matomo integrate with?

Matomo integrates with WordPress plugin, Google Tag Manager, Google Ads, Looker Studio connector, Zapier, Many CMS plugins and more.

Matomo

Full-featured, self-hostable analytics

Open sourceAnalytics

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Matomo is an analytics tool for Enterprise and Agencies, offered as open source. Based in New Zealand, founded in 2007. Popular alternatives include Google Analytics, AppsFlyer, Querri.

About Matomo

Matomo, known as Piwik until 2018, is the longest-running open-source alternative to Google Analytics. Started in 2007 and developed by the New Zealand-based company InnoCraft, it is used by governments, universities, healthcare organizations and privacy-conscious companies that want full ownership of their analytics data.

Matomo provides full web analytics: visitors, acquisition channels, campaigns, goals, ecommerce tracking, custom dimensions, segments and custom reports. Premium features add heatmaps, session recordings, funnels, form analytics, A/B testing, media analytics and user flows, and a built-in tag manager handles tracking code. It can be configured for cookieless tracking, IP anonymization and consent management to support GDPR and similar regulations. The on-premise edition is free under the GPL with paid premium plugins; Matomo Cloud is priced by monthly hits and includes many premium features. The interface is available in dozens of languages.

Matomo is the right choice when you need Google Analytics-level depth with data kept on your own servers or in the EU. The interface feels dated compared with Plausible or Fathom, self-hosting at high traffic requires database tuning, and premium plugins add cost on-premise. Plausible, Fathom and Umami are simpler and lighter for marketing sites, while Piwik PRO, a separate company that grew from the same roots, targets enterprises with a stronger consent and CDP offering.

For most small sites Matomo is more than necessary; for regulated organizations it is often the default.

Key features of Matomo

Full web analytics with custom dimensions and reports
Heatmaps, session recordings and form analytics (premium)
Funnels, A/B testing and ecommerce tracking
Built-in tag manager
Cookieless and consent-aware configurations
On-premise or cloud; GDPR, HIPAA, CCPA tooling

Pros and cons

Pros

Deepest feature set among privacy-first tools
100% data ownership and self-hosting
Trusted by public sector organizations
Import from Google Analytics

Cons

Dated interface
Premium plugins add cost on-premise
Performance tuning needed at scale
Steeper learning curve than Plausible

Matomo pricing

Matomo uses a open source model.

Plan	Price	Includes
On-Premise	$0	GPL, self-hosted; premium plugin bundles extra
Cloud Business	29 / mo	50k hits/mo, 30 websites, 30 users; excl. tax
Cloud Enterprise	Custom	Custom limits, CSM, SAML/LDAP

Source: matomo.org · checked on Oct 20, 2026

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How Matomo compares in Analytics

Rank by votes: #1 / 47
Starting price: $0
Free alternatives: 7

Matomo ranks #1 of 47 analytics tools by community votes and is not directly comparable on price.

Common use cases

1Government or university sites requiring on-premise analytics
2Enterprise replacing GA with full feature parity
3Agencies needing heatmaps and recordings with data ownership
4Ecommerce sites tracking conversions without third-party data sharing

Best for

Organizations that need GA-level depth with full data control and compliance.

Not ideal for

Teams wanting a simple dashboard (Plausible, Fathom, Umami).

Integrations

WordPress plugin
Google Tag Manager
Google Ads
Looker Studio connector
Zapier
Many CMS plugins

Our take

Matomo is the serious choice when you need everything GA did without giving data to Google. For most marketing sites it is more than necessary.

FAQ

What is Matomo?: Matomo is a full-featured, self-hostable analytics.
How much does Matomo cost?: Matomo is Open source; there is no mandatory paid plan.
What are the best alternatives to Matomo?: Community-listed alternatives to Matomo include Google Analytics, AppsFlyer, Querri, BoomSonar.
What does Matomo integrate with?: Matomo integrates with WordPress plugin, Google Tag Manager, Google Ads, Looker Studio connector, Zapier, Many CMS plugins and more.
Which platforms does Matomo support?: Matomo is available on web.
Who is Matomo for?: Organizations that need GA-level depth with full data control and compliance.

Alternatives to Matomo

See all 10

Google Analytics
▲ 0
Google's free web and app analytics
FreeSmall businesses
checked Oct 20
AppsFlyer
▲ 0
Mobile attribution and marketing measurement for app teams
FreemiumEnterprise
checked Oct 20
Querri
▲ 0
AI data analyst that answers business questions with traceable math
Freemium · $119Small businesses
checked Oct 22
BoomSonar
▲ 0
Turkish social listening, social CRM and reputation suite for brands
PaidEnterprise
checked Oct 20
Microsoft Clarity
▲ 0
Free heatmaps, session recordings and AI insights from Microsoft
FreeSmall businesses
checked Oct 20
MobileAction
▲ 0
ASO and Apple Ads platform for app marketers and agencies
Freemium · $15Developers
checked Oct 20

From the blog

How to Choose SaaS Software: A 10-Point Checklist
A practical 10-point checklist for small teams choosing SaaS: real cost, pricing model, trials, data export, GDPR and KVKK, integrations, support and contracts.

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