MobileAction
ASO and Apple Ads platform for app marketers and agencies
MobileAction is a sEO tools tool for Developers and Agencies, offered as freemium ($15/mo). Founded in United States in 2013.
About MobileAction
MobileAction is an app marketing intelligence platform founded in 2013 in San Francisco by a team of Turkish entrepreneurs led by CEO Aykut Karaalioğlu. It helps app publishers grow installs through App Store Optimization (ASO) and Apple Ads, formerly Apple Search Ads. In May 2026 InMobi acquired the company; MobileAction keeps operating independently, and its teams in the US, Europe and Turkey joined the InMobi Group.
ASO Intelligence tracks keyword rankings, competitor metadata, reviews and custom product pages on the App Store and Google Play, with AI review replies and a keyword translator on higher tiers. MobileAction CMP manages Apple Ads with AI smart bidding, automation templates and MMP integrations, and Ad Intelligence covers creatives across 45+ ad networks. ASO plans cost $15, $69 and $239 per month, about 17% less billed yearly, with a 7-day trial; CMP is free up to $10,000 of monthly Apple Ads spend, and Enterprise is quoted.
It fits app marketers, growth teams and agencies spending seriously on Apple Ads, where bid automation and keyword data pay back quickly. Sensor Tower offers broader download and revenue estimates, AppTweak is a close ASO rival, and web SEO suites like Semrush or Ahrefs do not cover app stores. Lower ASO tiers have tight keyword and app limits, so portfolios outgrow them fast.
MobileAction now offers an AI assistant for plain-language analysis and an MCP server that connects its data to Claude, ChatGPT and Gemini. Tip: if you only need Apple Ads automation under $10,000 a month, start with free CMP.
Key features of MobileAction
- Keyword rank tracking for the App Store and Google Play
- Competitor metadata, keyword and creative tracking
- Review analysis with sentiment and AI-written replies
- Apple Ads campaign management with AI smart bidding
- Automation rules and 20+ templates for Apple Ads bids and budgets
- Ad Intelligence covering creatives across 45+ ad networks
- Custom product page insights for App Store listings
- MMP integrations with AppsFlyer, Adjust, Branch and Kochava
Pros and cons
Pros
- Free Apple Ads management up to $10K monthly spend
- Strong Apple Ads automation and bidding
- Low $15 entry price for ASO tracking
- Trusted by large app brands such as Spotify and Square
- AI assistant and MCP server for analysis
Cons
- Lower tiers have tight keyword and app limits
- Ad and market intelligence products are quote-only
- Dense interface for beginners
- Trial lasts only 7 days
- Roadmap may shift after the InMobi acquisition
MobileAction pricing
MobileAction uses a freemium model. A 7-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| CMP Free | $0 | Apple Ads management up to $10K monthly ad spend, 1 seat |
| ASO Lite | $15 / mo | $12.50/mo billed yearly; 100 keywords, 5 apps, 1 seat |
| ASO Basic | $69 / mo | $59/mo billed yearly; 500 keywords, 8 apps |
| ASO Pro | $239 / mo | $199/mo billed yearly; 1,500 keywords, 10 apps, 3 seats |
| Enterprise | Custom | Unlimited ad spend and seats, SSO, dedicated CSM |
Source: www.mobileaction.co · checked on Oct 20, 2026
How MobileAction compares in SEO tools
- Rank by votes
- #2 / 19
- Starting price
- $15
- Free alternatives
- 1
0 votes from members
62% below the category median ($39/mo)
Free or open-source tools in SEO tools
MobileAction ranks #2 of 19 seo tools tools by community votes and is priced below most tools in the category.
Common use cases
- 1Optimizing app titles, subtitles and keywords for ASO
- 2Automating Apple Ads bids across hundreds of keywords
- 3Tracking competitor app updates and ad creatives
- 4Replying to app reviews at scale with AI drafts
- 5Agency reporting across multiple app clients
Best for
Mobile growth teams and agencies that run Apple Ads and want ASO data plus bid automation in one tool.
Not ideal for
Website SEO work or teams that need broad app market download estimates (Semrush, Sensor Tower).
Integrations
- App Store Connect
- Google Play Console
- AppsFlyer
- Adjust
- Branch
- Kochava
- Tenjin
- Slack
Our take
MobileAction is a strong, fairly priced choice for app teams that live in Apple Ads and ASO. Start with free CMP or ASO Lite, and move to Pro once you track more than a handful of apps or competitors.
FAQ
- What is MobileAction?
- MobileAction is a SEO tools tool: ASO and Apple Ads platform for app marketers and agencies.
- How much does MobileAction cost?
- MobileAction uses a Freemium model; paid plans start at $15 per month.
- Does MobileAction have a free trial?
- Yes, MobileAction offers a 7-day free trial.
- What does MobileAction integrate with?
- MobileAction integrates with App Store Connect, Google Play Console, AppsFlyer, Adjust, Branch, Kochava and more.
- Which platforms does MobileAction support?
- MobileAction is available on web.
- Who is MobileAction for?
- Mobile growth teams and agencies that run Apple Ads and want ASO data plus bid automation in one tool.
More SEO tools tools
173 free web, DNS, SSL, SEO & developer tools — fast, live, no sign-up
FreeFreelancersSmall businessesDesktop crawler for technical SEO audits
Freemium · $23AgenciesFreelancersMoz Pro
▲ 0SEO and AI visibility toolset for keyword, link and rank research
Paid · $49Small businessesAgencies
Reviews
No reviews yet. Be the first to share real experience.
Sign in to write a review.