Matomo vs Pendo
Matomo and Pendo are both analytics tools. Matomo is aimed at enterprise and agencies, while Pendo is aimed at enterprise. Both have a free plan.
| Pricing | Open source | Freemium |
| Starting price | Not published | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Enterprise, Agencies | Enterprise |
| Platforms | web | web, ios, android |
| Country | NZ · 2007 | US · 2013 |
| Rating | — | — |
Choose Matomo if
Organizations that need GA-level depth with full data control and compliance.
- Deepest feature set among privacy-first tools
- 100% data ownership and self-hosting
- Trusted by public sector organizations
Look elsewhere if: Teams wanting a simple dashboard (Plausible, Fathom, Umami).
Choose Pendo if
Mid-market and enterprise product organizations.
- Analytics and guidance in one
- Retroactive data capture
- Enterprise-ready
Look elsewhere if: Startups wanting simple onboarding (UserGuiding, Appcues).
Matomo vs Pendo pricing
Matomo
- On-Premise$0GPL, self-hosted; premium plugin bundles extra
- Cloud Business29/mo50k hits/mo, 30 websites, 30 users; excl. tax
- Cloud EnterpriseCustomCustom limits, CSM, SAML/LDAP
Pendo
- Free$0Up to 500 MAU, analytics and in-app guides
- BaseCustomProduct analytics, in-app guides, custom MAU
- CoreCustomAdds session replay
- UltimateCustomAdds NPS/surveys, Orchestrate, Listen, Data Sync
Matomo · Key features
- Full web analytics with custom dimensions and reports
- Heatmaps, session recordings and form analytics (premium)
- Funnels, A/B testing and ecommerce tracking
- Built-in tag manager
- Cookieless and consent-aware configurations
- On-premise or cloud; GDPR, HIPAA, CCPA tooling
Cons
- Dated interface
- Premium plugins add cost on-premise
- Performance tuning needed at scale
Pendo · Key features
- Retroactive product analytics without tagging
- In-app guides and resource center
- Session replay
- NPS and feedback collection
- Product roadmaps
- AI insights
Cons
- Expensive at scale
- Complex to administer
- UI can be dense
Matomo vs Pendo: FAQ
Do Matomo and Pendo have a free plan?
Yes, both Matomo and Pendo have a free plan; paid plans add more usage and features.