Matomo vs Orphex MCP
Matomo and Orphex MCP are both analytics tools. Matomo is aimed at enterprise and agencies, while Orphex MCP is aimed at small businesses and agencies. Both have a free plan.
Full-featured, self-hostable analytics
MCP server that lets AI assistants read and act on ad accounts
| Pricing | Open source | Freemium · $40 |
| Starting price | Not published | $39.99/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Enterprise, Agencies | Small businesses, Agencies, E-commerce, Enterprise |
| Platforms | web | web |
| Country | NZ · 2007 | — |
| Rating | — | — |
Choose Matomo if
Organizations that need GA-level depth with full data control and compliance.
- Deepest feature set among privacy-first tools
- 100% data ownership and self-hosting
- Trusted by public sector organizations
Look elsewhere if: Teams wanting a simple dashboard (Plausible, Fathom, Umami).
Choose Orphex MCP if
Performance marketing teams and agencies that want to query and adjust many ad and commerce accounts from their AI assistant.
- Answers come from connected account data, not exports
- Changes run through a preview, with optional teammate approval
- Broad coverage across ads, analytics, commerce and app growth
Look elsewhere if: Teams that need scheduled dashboards and spreadsheet feeds rather than conversational analysis (Supermetrics, Triple Whale).
Matomo vs Orphex MCP pricing
Matomo
- On-Premise$0GPL, self-hosted; premium plugin bundles extra
- Cloud Business29/mo50k hits/mo, 30 websites, 30 users; excl. tax
- Cloud EnterpriseCustomCustom limits, CSM, SAML/LDAP
Orphex MCP
- Free$0/mo250 reads, 50 writes/mo, 1 user, 1 brand, 3 account connections
- Read$39.99/moFrom 2,000 reads/mo, no writes, 10 users; $399.90/yr (2 months free)
- Action$149.99/moFrom 2,000 reads, 500 writes, 100 connections; $1,499.90/yr
- EnterpriseCustomCustom limits, contract billing and onboarding support
Matomo · Key features
- Full web analytics with custom dimensions and reports
- Heatmaps, session recordings and form analytics (premium)
- Funnels, A/B testing and ecommerce tracking
- Built-in tag manager
- Cookieless and consent-aware configurations
- On-premise or cloud; GDPR, HIPAA, CCPA tooling
Cons
- Dated interface
- Premium plugins add cost on-premise
- Performance tuning needed at scale
Orphex MCP · Key features
- One MCP server for 50+ ad, analytics, commerce and app platforms
- Works with Claude, ChatGPT, Copilot, Grok, Cursor, VS Code and Gemini CLI
- Period comparisons that trace changes to specific campaigns
- Budget moves and pauses prepared as previews that need confirmation
- Optional teammate approval before any account change runs
- Skill Catalog with weekly reviews, creative checks and budget proposals
Cons
- Available actions vary by platform and plan
- Read plan has no write actions at all
- Paid tiers start at 10 users and 3 brands; higher limits cost more
Matomo vs Orphex MCP: FAQ
Do Matomo and Orphex MCP have a free plan?
Yes, both Matomo and Orphex MCP have a free plan; paid plans add more usage and features.
Which is better for small businesses, Matomo or Orphex MCP?
Orphex MCP lists small businesses as a core audience, while Matomo is aimed more at enterprise and agencies.