Best Google Analytics alternatives in 2026
12 alternatives to Google Analytics, compared by pricing model and target audience.
| # | Tool | Pricing | Starts at | Best for | Platforms | Votes |
|---|---|---|---|---|---|---|
| 1 | Plausible Analytics Privacy-friendly, lightweight web analytics | Paid | $9/mo | Small businesses, Freelancers, Developers | web | 0 |
| 2 | Umami Simple, self-hosted website analytics | Open source | $20/mo | Developers, Freelancers | web | 0 |
| 3 | PostHog Open-source product analytics, replays and flags | Freemium | — | Developers, Small businesses | web | 0 |
| 4 | Fathom Analytics Simple, privacy-first analytics | Paid | $15/mo | Small businesses, Freelancers | web | 0 |
| 5 | Matomo Full-featured, self-hostable analytics | Open source | $0 | Enterprise, Agencies | web | 0 |
| 6 | Pirsch Cookie-free analytics with a server-side option | Paid | $6/mo | Developers, Freelancers | web | 0 |
| 7 | Simple Analytics Privacy-first analytics from the Netherlands | Freemium | $20/mo | Small businesses, Freelancers | web | 0 |
| 8 | Counter Free, minimal, privacy-respecting analytics | Free | $0 | Freelancers, Developers | web | 0 |
| 9 | Countly Privacy-first product analytics you can self-host | Freemium | $175/mo | Enterprise, Developers | web | 0 |
| 10 | Mixpanel Event-based product analytics with replays, experiments and AI agents | Freemium | — | Developers, Small businesses, Enterprise | web | 0 |
| 11 | Amplitude Product analytics, session replay and experiments for digital teams | Freemium | — | Small businesses, Enterprise, Developers | web | 0 |
| 12 | Microsoft Clarity Free heatmaps, session recordings and AI insights from Microsoft | Free | $0 | Small businesses, E-commerce, Developers | web, ios, android | 0 |
Best Google Analytics alternatives
Privacy-friendly, lightweight web analytics
Paid · $9Small businessesFreelancersPrivacy-first analytics from the Netherlands
Freemium · $20Small businessesFreelancers10.Mixpanel
▲ 0Event-based product analytics with replays, experiments and AI agents
FreemiumDevelopersSmall businesses11.Amplitude
▲ 0Product analytics, session replay and experiments for digital teams
FreemiumSmall businessesEnterpriseFree heatmaps, session recordings and AI insights from Microsoft
FreeSmall businessesE-commerce