Countly is a analytics tool for Enterprise and Developers, offered as freemium ($175/mo). Founded in Turkey in 2012.
About Countly
Countly is a privacy-first product analytics and customer engagement platform with roots in Turkey and an international customer base. It tracks how people use web, mobile, desktop and connected-device applications, and its defining trait is deployment choice: companies can self-host it so that all analytics data stays in their own infrastructure.
The analytics core covers events, sessions, funnels, retention, cohorts, user flows and detailed user profiles. Around it Countly adds crash and error reporting, performance monitoring, remote configuration, push notifications, in-app surveys and ratings, A/B testing and journeys for engaging users. SDKs cover iOS, Android, React Native, Flutter, web and other platforms, and broad mobile SDK support is a strength. The Lite edition (formerly Community Edition) can be self-hosted for free for non-commercial use with core analytics; Flex is a managed cloud from $175 per month with a 14-day trial; Enterprise unlocks the full feature set on-premise or in a private cloud with support and SLAs.
Countly suits banks, telecoms, healthcare providers, public institutions and other regulated organizations, including those in Turkey subject to KVKK, that need product analytics without sending user data to a third-party cloud. Self-hosting requires operational effort, and the interface is less polished than cloud-native leaders. PostHog is the closest modern open-source alternative with session replay and feature flags, while Mixpanel and Amplitude are cloud-only products with deeper analysis but less control over data location.
Key features of Countly
- Events, funnels, retention, cohorts and user profiles
- Crash and error reporting for mobile apps
- Push notifications and in-app messaging
- Remote config and A/B testing
- Surveys, NPS and ratings
- Self-hosted or managed cloud with data residency
Pros and cons
Pros
- Full data ownership and on-premise option
- Strong mobile and IoT SDKs
- Analytics plus engagement in one
- Trusted in regulated industries
Cons
- UI less modern than PostHog
- Enterprise features gated
- Self-hosting requires MongoDB expertise
- Smaller community than PostHog
Countly pricing
Countly uses a freemium model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Lite | $0 | Self-hosted; free under non-commercial license |
| Flex | $175 / mo | From; managed cloud, usage-based, cancel anytime |
| Enterprise | Custom | Self-hosted, annual, SLA and dedicated CSM |
Source: countly.com · checked on Oct 20, 2026
How Countly compares in Analytics
- Rank by votes
- #1 / 30
- Starting price
- $175
- Free alternatives
- 6
0 votes from members
373% above the category median ($37/mo)
Free or open-source tools in Analytics
Countly ranks #1 of 30 analytics tools by community votes and is priced above most tools in the category.
Common use cases
- 1Bank tracking mobile app usage on-premise
- 2Telecom running push campaigns from first-party data
- 3Health app meeting data residency rules
- 4Game studio tracking crashes and retention
Best for
Regulated industries and mobile-heavy companies that need analytics with full data control.
Not ideal for
Startups wanting a quick cloud setup (PostHog, Mixpanel).
Integrations
- iOS SDK
- Android SDK
- React Native
- Flutter
- Web SDK
- Unity
- Webhooks
- Data export (S3, BigQuery)
Our take
Countly is the serious choice when analytics data cannot leave your infrastructure. Startups will move faster with PostHog.
FAQ
- What is Countly?
- Countly is a Analytics tool: Privacy-first product analytics you can self-host.
- How much does Countly cost?
- Countly uses a Freemium model; paid plans start at $175 per month.
- Does Countly have a free trial?
- Yes, Countly offers a 14-day free trial.
- What does Countly integrate with?
- Countly integrates with iOS SDK, Android SDK, React Native, Flutter, Web SDK, Unity and more.
- Which platforms does Countly support?
- Countly is available on web.
- Who is Countly for?
- Regulated industries and mobile-heavy companies that need analytics with full data control.
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