Counter vs Google Analytics
Counter and Google Analytics are both analytics tools. Counter is aimed at freelancers and developers, while Google Analytics is aimed at small businesses and enterprise. Both have a free plan.
Counter
Free, minimal, privacy-respecting analytics
Google Analytics
Google's free web and app analytics
| Pricing | Free | Free |
| Starting price | Not published | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Freelancers, Developers | Small businesses, Enterprise, Agencies |
| Platforms | web | web |
| Country | DE · 2020 | US · 2005 |
| Rating | — | — |
Choose Counter if
Hobby sites.
- Free
- Private
- Lightweight
Look elsewhere if: Business analytics.
Choose Google Analytics if
Businesses running paid acquisition on Google or needing warehouse-level event data for free.
- Free with enormous capability
- Unmatched integration with Google Ads and Search Console
- BigQuery export enables custom analysis
Look elsewhere if: Small content or SaaS sites wanting simple, compliant traffic numbers.
Counter vs Google Analytics pricing
Counter
- Free$0Donation-funded; pay when ready, AGPL-3.0 source
Google Analytics
- Google Analytics 4$0Standard property with data limits
- Google Analytics 360CustomEnterprise tier sold via Google sales; no public price
Counter · Key features
- Minimal script
- No cookies
- Referrers and devices
- Open source
- Free
- Simple dashboard
Cons
- Very basic
- No events
- Limited support
Google Analytics · Key features
- Event-based model across web and apps
- Explorations: funnels, paths, segment overlap, cohorts
- Google Ads integration and data-driven attribution
- Free BigQuery export of raw events
- Predictive audiences and anomaly detection
- Consent Mode and server-side tagging via Tag Manager
Cons
- Complex interface and steep learning curve
- Sampling and thresholds obscure data
- Consent requirements shrink EU data
Counter vs Google Analytics: FAQ
Do Counter and Google Analytics have a free plan?
Yes, both Counter and Google Analytics have a free plan; paid plans add more usage and features.
Which is better for small businesses, Counter or Google Analytics?
Google Analytics lists small businesses as a core audience, while Counter is aimed more at freelancers and developers.