Fathom Analytics vs Google Analytics
Fathom Analytics and Google Analytics are both analytics tools. Fathom Analytics is aimed at small businesses and freelancers, while Google Analytics is aimed at small businesses and enterprise. Only Google Analytics has a free plan.
Simple, privacy-first analytics
Google's free web and app analytics
| Pricing | Paid · $15 | Free |
| Starting price | $15/mo | Not published |
| Free plan | No | Yes |
| Free trial | 7 days | — |
| Built for | Small businesses, Freelancers | Small businesses, Enterprise, Agencies |
| Platforms | web | web |
| Country | CA · 2018 | US · 2005 |
| Rating | — | — |
Choose Fathom Analytics if
Agencies and businesses with many sites who want simple, compliant analytics.
- Strong privacy positioning and legal review
- 50 sites included per plan
- Simple, fast dashboard
Look elsewhere if: Product analytics or funnel analysis (PostHog, Plausible funnels).
Choose Google Analytics if
Businesses running paid acquisition on Google or needing warehouse-level event data for free.
- Free with enormous capability
- Unmatched integration with Google Ads and Search Console
- BigQuery export enables custom analysis
Look elsewhere if: Small content or SaaS sites wanting simple, compliant traffic numbers.
Fathom Analytics vs Google Analytics pricing
Fathom Analytics
- 100k pageviews$15/mo50 sites included, all features, analytics API
- 200k pageviews$25/moSame features, higher volume
- 500k pageviews$45/moSame features, higher volume
- 1M pageviews$60/moSame features, higher volume
- Higher tiersfrom $100/mo2M to 25M pageviews ($100-$470/mo), then custom
Google Analytics
- Google Analytics 4$0Standard property with data limits
- Google Analytics 360CustomEnterprise tier sold via Google sales; no public price
Fathom Analytics · Key features
- Single-page dashboard with realtime data
- Events, goals and UTM campaign tracking
- 50 sites included on every plan
- EU isolation for EU visitor data
- Email reports and uptime monitoring
- Google Search Console integration and ad-blocker bypass option
Cons
- No funnels or retention analysis
- Fewer segmentation options
- Pricing by pageviews can exceed Plausible at some tiers
Google Analytics · Key features
- Event-based model across web and apps
- Explorations: funnels, paths, segment overlap, cohorts
- Google Ads integration and data-driven attribution
- Free BigQuery export of raw events
- Predictive audiences and anomaly detection
- Consent Mode and server-side tagging via Tag Manager
Cons
- Complex interface and steep learning curve
- Sampling and thresholds obscure data
- Consent requirements shrink EU data
Fathom Analytics vs Google Analytics: FAQ
Do Fathom Analytics and Google Analytics have a free plan?
Fathom Analytics has no free plan, a 7-day free trial. Google Analytics has a free plan.