Umami is a analytics tool for Developers and Freelancers, offered as open source ($20/mo). Founded in United States in 2020.
About Umami
Umami is a simple, privacy-focused web analytics tool created by Mike Cao and maintained by Umami Software. The code is open source under the MIT licence and can be self-hosted for free, and the company also runs Umami Cloud. It collects pageviews, visitors, referrers, devices, browsers, countries and custom events without cookies or personal data, so in many setups no consent banner is required.
The dashboard is minimal and fast, with realtime data, page and referrer breakdowns, UTM tracking, custom events and properties, and a reports section that adds funnels, retention, goals, user journeys and attribution. Teams can share access, publish public dashboards and use the REST API to pull data elsewhere. Self-hosting runs on Postgres or MySQL with Docker or one-click deploys to Vercel and Railway. Umami Cloud has a free Hobby tier for one website, paid Pro and Business plans with more events, longer retention and team features, plus Enterprise options.
Umami fits developers, indie makers, agencies and small teams who want free, private analytics they control. It has fewer integrations than Plausible, its advanced reports are newer and less mature, self-hosting requires a database, and it offers far less depth than Google Analytics for advertising attribution. Plausible is the more polished paid alternative, Fathom is another privacy-first hosted option, Matomo covers more GA-like features, and Google Analytics remains necessary for many advertisers.
Key features of Umami
- Cookie-free tracking with a tiny script
- Realtime, pages, referrers, devices, locations
- Custom events, goals, funnels, retention and journeys
- Team sharing, public dashboards and share links
- Self-host on Postgres/MySQL; one-click deploys
- REST API and Cloud with free tier
Pros and cons
Pros
- Free self-hosted and free cloud tier
- Very easy to deploy
- Privacy-first with no banner needed
- Clean, fast dashboard
Cons
- Fewer integrations than Plausible (no Search Console)
- Reports are newer and less mature
- Self-hosting needs a database
- Smaller company and community than GA alternatives
Umami pricing
Umami uses a open source model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Self-hosted | $0 | MIT licence, on your own database |
| Hobby | $0 | 100K events/mo, 1 website, 6 months retention |
| Pro | $20 / mo | 1M events, up to 20 websites, 10 members, 2-yr retention |
| Business | $200 / mo | 10M events, unlimited sites, replays, heatmaps |
| Enterprise | Custom | SSO, uptime SLA, custom retention |
Source: umami.is · checked on Oct 20, 2026
How Umami compares in Analytics
- Rank by votes
- #1 / 30
- Starting price
- $20
- Free alternatives
- 6
0 votes from members
46% below the category median ($37/mo)
Free or open-source tools in Analytics
Umami ranks #1 of 30 analytics tools by community votes and is priced below most tools in the category.
Common use cases
- 1Side projects and indie SaaS analytics at zero cost
- 2Agencies self-hosting analytics for many client sites
- 3Privacy-conscious blogs and documentation sites
- 4Internal tools tracking usage without cookies
Best for
Developers, indie makers and small teams who want free, private analytics they control.
Not ideal for
Marketers needing Search Console integration, attribution or deep segmentation.
Integrations
- Next.js
- WordPress
- Docker
- Vercel
- Railway
- Google Tag Manager
- Zapier (via API)
Our take
Umami is the easiest free analytics to self-host and the cloud tier makes it a no-brainer for small sites. Plausible is a touch more polished if budget allows.
FAQ
- What is Umami?
- Umami is a Analytics tool: Simple, self-hosted website analytics.
- How much does Umami cost?
- Umami is Open source; there is no mandatory paid plan.
- Does Umami have a free trial?
- Yes, Umami offers a 14-day free trial.
- What does Umami integrate with?
- Umami integrates with Next.js, WordPress, Docker, Vercel, Railway, Google Tag Manager and more.
- Which platforms does Umami support?
- Umami is available on web.
- Who is Umami for?
- Developers, indie makers and small teams who want free, private analytics they control.
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