Umami is a simple, self-hosted website analytics.

How much does Umami cost?

Umami is Open source; there is no mandatory paid plan.

What are the best alternatives to Umami?

Community-listed alternatives to Umami include Raah.dev, Plausible Analytics, Counter, Pirsch.

Does Umami have a free trial?

Yes, Umami offers a 14-day free trial.

What does Umami integrate with?

Umami integrates with Next.js, WordPress, Docker, Vercel, Railway, Google Tag Manager and more.

Umami

Simple, self-hosted website analytics

Open source · $20Analytics

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Umami is an analytics tool for Developers and Freelancers, offered as open source ($20/mo). Based in United States, founded in 2020. Popular alternatives include Raah.dev, Plausible Analytics, Counter.

About Umami

Umami is a simple, privacy-focused web analytics tool created by Mike Cao and maintained by Umami Software. The code is open source under the MIT licence and can be self-hosted for free, and the company also runs Umami Cloud. It collects pageviews, visitors, referrers, devices, browsers, countries and custom events without cookies or personal data, so in many setups no consent banner is required.

The dashboard is minimal and fast, with realtime data, page and referrer breakdowns, UTM tracking, custom events and properties, and a reports section that adds funnels, retention, goals, user journeys and attribution. Teams can share access, publish public dashboards and use the REST API to pull data elsewhere. Self-hosting runs on Postgres or MySQL with Docker or one-click deploys to Vercel and Railway. Umami Cloud has a free Hobby tier for one website, paid Pro and Business plans with more events, longer retention and team features, plus Enterprise options.

Umami fits developers, indie makers, agencies and small teams who want free, private analytics they control. It has fewer integrations than Plausible, its advanced reports are newer and less mature, self-hosting requires a database, and it offers far less depth than Google Analytics for advertising attribution. Plausible is the more polished paid alternative, Fathom is another privacy-first hosted option, Matomo covers more GA-like features, and Google Analytics remains necessary for many advertisers.

Key features of Umami

Cookie-free tracking with a tiny script
Realtime, pages, referrers, devices, locations
Custom events, goals, funnels, retention and journeys
Team sharing, public dashboards and share links
Self-host on Postgres/MySQL; one-click deploys
REST API and Cloud with free tier

Pros and cons

Pros

Free self-hosted and free cloud tier
Very easy to deploy
Privacy-first with no banner needed
Clean, fast dashboard

Cons

Fewer integrations than Plausible (no Search Console)
Reports are newer and less mature
Self-hosting needs a database
Smaller company and community than GA alternatives

Umami pricing

Umami uses a open source model. A 14-day free trial is available.

Plan	Price	Includes
Self-hosted	$0	MIT licence, on your own database
Hobby	$0	100K events/mo, 1 website, 6 months retention
Pro	$20 / mo	1M events, up to 20 websites, 10 members, 2-yr retention
Business	$200 / mo	10M events, unlimited sites, replays, heatmaps
Enterprise	Custom	SSO, uptime SLA, custom retention

Source: umami.is · checked on Oct 20, 2026

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How Umami compares in Analytics

Rank by votes: #1 / 47
Starting price: $20
Free alternatives: 7

Umami ranks #1 of 47 analytics tools by community votes and is priced below most tools in the category.

Common use cases

1Side projects and indie SaaS analytics at zero cost
2Agencies self-hosting analytics for many client sites
3Privacy-conscious blogs and documentation sites
4Internal tools tracking usage without cookies

Best for

Developers, indie makers and small teams who want free, private analytics they control.

Not ideal for

Marketers needing Search Console integration, attribution or deep segmentation.

Integrations

Next.js
WordPress
Docker
Vercel
Railway
Google Tag Manager
Zapier (via API)

Our take

Umami is the easiest free analytics to self-host and the cloud tier makes it a no-brainer for small sites. Plausible is a touch more polished if budget allows.

FAQ

What is Umami?: Umami is a simple, self-hosted website analytics.
How much does Umami cost?: Umami is Open source; there is no mandatory paid plan.
What are the best alternatives to Umami?: Community-listed alternatives to Umami include Raah.dev, Plausible Analytics, Counter, Pirsch.
Does Umami have a free trial?: Yes, Umami offers a 14-day free trial.
What does Umami integrate with?: Umami integrates with Next.js, WordPress, Docker, Vercel, Railway, Google Tag Manager and more.
Which platforms does Umami support?: Umami is available on web.
Who is Umami for?: Developers, indie makers and small teams who want free, private analytics they control.

Alternatives to Umami

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Raah.dev
▲ 0
Revenue analytics and real-user API monitoring in one dashboard
Freemium · $9Developers
checked Nov 3
Plausible Analytics
▲ 0
Privacy-friendly, lightweight web analytics
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checked Oct 20
Counter
▲ 0
Free, minimal, privacy-respecting analytics
FreeFreelancers
checked Oct 20
Pirsch
▲ 0
Cookie-free analytics with a server-side option
Paid · $6Developers
checked Oct 20
PostHog
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Open-source product analytics, replays and flags
FreemiumDevelopers
checked Oct 20
Adjust
▲ 0
Mobile measurement partner for app attribution and fraud prevention
FreemiumEnterprise
checked Oct 20

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