Countly vs Google Analytics
Countly and Google Analytics are both analytics tools. Countly is aimed at enterprise and developers, while Google Analytics is aimed at small businesses and enterprise. Both have a free plan.
Privacy-first product analytics you can self-host
Google's free web and app analytics
| Pricing | Freemium · $175 | Free |
| Starting price | $175/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Enterprise, Developers | Small businesses, Enterprise, Agencies |
| Platforms | web | web |
| Country | TR · 2012 | US · 2005 |
| Rating | — | — |
Choose Countly if
Regulated industries and mobile-heavy companies that need analytics with full data control.
- Full data ownership and on-premise option
- Strong mobile and IoT SDKs
- Analytics plus engagement in one
Look elsewhere if: Startups wanting a quick cloud setup (PostHog, Mixpanel).
Choose Google Analytics if
Businesses running paid acquisition on Google or needing warehouse-level event data for free.
- Free with enormous capability
- Unmatched integration with Google Ads and Search Console
- BigQuery export enables custom analysis
Look elsewhere if: Small content or SaaS sites wanting simple, compliant traffic numbers.
Countly vs Google Analytics pricing
Countly
- Lite$0Self-hosted; free under non-commercial license
- Flex$175/moFrom; managed cloud, usage-based, cancel anytime
- EnterpriseCustomSelf-hosted, annual, SLA and dedicated CSM
Google Analytics
- Google Analytics 4$0Standard property with data limits
- Google Analytics 360CustomEnterprise tier sold via Google sales; no public price
Countly · Key features
- Events, funnels, retention, cohorts and user profiles
- Crash and error reporting for mobile apps
- Push notifications and in-app messaging
- Remote config and A/B testing
- Surveys, NPS and ratings
- Self-hosted or managed cloud with data residency
Cons
- UI less modern than PostHog
- Enterprise features gated
- Self-hosting requires MongoDB expertise
Google Analytics · Key features
- Event-based model across web and apps
- Explorations: funnels, paths, segment overlap, cohorts
- Google Ads integration and data-driven attribution
- Free BigQuery export of raw events
- Predictive audiences and anomaly detection
- Consent Mode and server-side tagging via Tag Manager
Cons
- Complex interface and steep learning curve
- Sampling and thresholds obscure data
- Consent requirements shrink EU data
Countly vs Google Analytics: FAQ
Do Countly and Google Analytics have a free plan?
Yes, both Countly and Google Analytics have a free plan; paid plans add more usage and features.
Which is better for small businesses, Countly or Google Analytics?
Google Analytics lists small businesses as a core audience, while Countly is aimed more at enterprise and developers.