Best Fathom Analytics alternatives in 2026
The best Fathom Analytics alternatives in 2026 are Plausible Analytics, Simple Analytics, Equals. Google Analytics is the strongest free option. Pirsch costs less, from $6/mo versus $15/mo for Fathom Analytics.
Why people look for Fathom Analytics alternatives
- No funnels or retention analysis
- Fewer segmentation options
- Pricing by pageviews can exceed Plausible at some tiers
- Smaller feature velocity than Plausible lately
- Fathom Analytics starts at $15/mo (Paid).
Best Fathom Analytics alternative by need
| # | Tool | Pricing | Starts at | Best for | Platforms | Votes |
|---|---|---|---|---|---|---|
| 1 | Plausible Analytics Privacy-friendly, lightweight web analytics | Paid | $9/mo | Small businesses, Freelancers, Developers | web | 0 |
| 2 | Simple Analytics Privacy-first analytics from the Netherlands | Freemium | $20/mo | Small businesses, Freelancers | web | 0 |
| 3 | Equals Spreadsheet connected to your database and Stripe | Paid | $2000/mo | Small businesses, Developers | web | 0 |
| 4 | Pirsch Cookie-free analytics with a server-side option | Paid | $6/mo | Developers, Freelancers | web | 0 |
| 5 | Prisync Competitor price tracking and dynamic pricing for online stores | Paid | $99/mo | E-commerce, Small businesses | web | 0 |
| 6 | Google Analytics Google's free web and app analytics | Free | $0 | Small businesses, Enterprise, Agencies | web | 0 |
| 7 | PostHog Open-source product analytics, replays and flags | Freemium | — | Developers, Small businesses | web | 0 |
| 8 | Databox KPI dashboards from 100+ integrations | Freemium | $71/mo | Agencies, Small businesses | web, ios, android | 0 |
| 9 | Adjust Mobile measurement partner for app attribution and fraud prevention | Freemium | — | Enterprise, Developers, Small businesses | web | 0 |
| 10 | AppsFlyer Mobile attribution and marketing measurement for app teams | Freemium | — | Enterprise, Small businesses, Developers | web | 0 |
10 Fathom Analytics alternatives compared
- 1
Plausible Analytics
Privacy-friendly, lightweight web analytics
Best for: Content sites, agencies and SaaS marketing teams that want clear traffic numbers and compliance by default.
- 2
- 3
- 4
- 5
Prisync
Competitor price tracking and dynamic pricing for online stores
Best for: Small and mid-sized online retailers and brands that need reliable competitor price and stock data with simple rule-based repricing.
- 6
Google Analytics
Google's free web and app analytics
Best for: Businesses running paid acquisition on Google or needing warehouse-level event data for free.
- 7
PostHog
Open-source product analytics, replays and flags
Best for: Engineering-led startups and scale-ups that want analytics, replay, flags and experiments without three vendors.
- 8
- 9
Adjust
Mobile measurement partner for app attribution and fraud prevention
Best for: Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.
- 10
AppsFlyer
Mobile attribution and marketing measurement for app teams
Best for: App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.
Fathom Analytics alternatives: FAQ
What is the best alternative to Fathom Analytics?
Based on features, audience and market presence, the strongest Fathom Analytics alternatives are Plausible Analytics, Simple Analytics, Equals. Plausible Analytics is the closest match for most teams.
Is there a free alternative to Fathom Analytics?
Yes. Google Analytics can be used for free. Other free or freemium alternatives to Fathom Analytics include Simple Analytics, PostHog, Databox.
What is cheaper than Fathom Analytics?
Pirsch starts at $6/mo, while Fathom Analytics starts at $15/mo. Prices are checked on each vendor's own pricing page.