Equals vs Fathom Analytics
Equals and Fathom Analytics are both analytics tools. Equals is aimed at small businesses and developers, while Fathom Analytics is aimed at small businesses and freelancers. Fathom Analytics costs less, from $15/mo versus $2000/mo for Equals.
Spreadsheet connected to your database and Stripe
Simple, privacy-first analytics
| Pricing | Paid · $2000 | Paid · $15 |
| Starting price | $2000/mo | $15/mo |
| Free plan | No | No |
| Free trial | — | 7 days |
| Built for | Small businesses, Developers | Small businesses, Freelancers |
| Platforms | web | web |
| Country | US · 2021 | CA · 2018 |
| Rating | — | — |
Choose Equals if
Startup finance and ops teams.
- Live data
- Versioning
- Finance-friendly
Look elsewhere if: Casual users.
Choose Fathom Analytics if
Agencies and businesses with many sites who want simple, compliant analytics.
- Strong privacy positioning and legal review
- 50 sites included per plan
- Simple, fast dashboard
Look elsewhere if: Product analytics or funnel analysis (PostHog, Plausible funnels).
Equals vs Fathom Analytics pricing
Equals
- Essential$24k/yearUnlimited seats, 3 connectors, 6-hr sync
- Business$36k/year5 connectors or warehouse, 1-hr sync, writeback
- Enterprise$60k/yearUnlimited connectors, 15-min sync, Enterprise SSO
Fathom Analytics
- 100k pageviews$15/mo50 sites included, all features, analytics API
- 200k pageviews$25/moSame features, higher volume
- 500k pageviews$45/moSame features, higher volume
- 1M pageviews$60/moSame features, higher volume
- Higher tiersfrom $100/mo2M to 25M pageviews ($100-$470/mo), then custom
Equals · Key features
- Live SQL queries in sheets
- SaaS integrations
- Versioning
- Scheduled reports
- Dashboards
- Familiar spreadsheet
Cons
- High annual contract prices
- Smaller ecosystem
- Requires SQL for best use
Fathom Analytics · Key features
- Single-page dashboard with realtime data
- Events, goals and UTM campaign tracking
- 50 sites included on every plan
- EU isolation for EU visitor data
- Email reports and uptime monitoring
- Google Search Console integration and ad-blocker bypass option
Cons
- No funnels or retention analysis
- Fewer segmentation options
- Pricing by pageviews can exceed Plausible at some tiers
Equals vs Fathom Analytics: FAQ
Which is cheaper, Equals or Fathom Analytics?
Fathom Analytics starts at $15/mo and Equals at $2000/mo. Both prices are checked on the vendors' own pricing pages.
Do Equals and Fathom Analytics have a free plan?
Equals has no free plan. Fathom Analytics has no free plan, a 7-day free trial.